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  • Written by: Farmers Guide
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Saaten Union appoints Elsoms as UK marketing agent

European plant breeder, Saaten Union, hasappointed Elsoms Seeds Ltd. as its marketing agent for the UK. WolfgangGlaser, Saaten Union Commercial Director, commented, as an independent plantbreeder with a strong commercial, marketing and technical team, Elsoms are theideal partner to work alongside our UK Technical Director , Dr RichardJennaway, and his team at our research station at Cowlinge near Newmarket.

 

Saaten-Union GmbH was founded in 1965 and is anassociation of seven medium-sized plant-breeding enterprises, P.H. PetersenSaatzcucht, Norddeutsche Pflanzenzucht Hans Georg Lembke, Strube Research,Nordsaat Saatzuchtgesellschaft, W.v. Borries-Eckendorf, Ackermann Saatzucht andDr Hans Rolf Spth Saatzucht.

 

The company has one of the biggest and mostadvanced biotechnology laboratories for plant breeding in Germany and has eightsubsidiaries, one each in Great Britain, France, the Czech Republic, Poland,Romania, Hungary, Russia, and Ukraine. In the Saaten-Union group there are 780employees across Europe, 70 of whom work at the company headquarters inIsernhagen, Germany.

 

We are delighted to be selected by Saaten Union tomarket their varieties in the UK, announced Roger Keeling, Elsoms Chairman.Saaten Union have developed a strong team at Cowlinge and during the summer,our Agricultural Director, Bob Miles, and Sales Manager, Adrian Hayler, havebeen working closely with them marketing the hybrid rye variety, SU Drive. Welook forward to working with Richard Jennaway and the Saaten Union team insuccessfully developing their varieties for the UK market, including hybrid andconventional wheat and rye, as well, barley, oats, triticale, maize and catchcrops.

 

The appointment by Saaten Union continues theresurgence of Elsoms agricultural business, closely following the successfullaunch of Trinity oilseed rape, bred in conjunction with Florimond Desprez andSW Lantmannen, as well as the recent announcement of the formation of ElsomsWheat Limited, a joint venture between Nordsaat, Saaten Union Recherche and Elsoms Seeds Ltd.

 


  • Written by: Farmers Guide
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