Agriculturalseeds business British Seed Houses, a wholly owned subsidiary of GerminalHoldings Limited, has been re-named Germinal Seeds GB with effect from 2December 2013.
Thechange has been made to clarify its position as a part of the Germinal Holdingsgroup and achieve consistency with other Germinal group companies throughoutthe world and does not impact in any other way on operations that run from thecompanys Lincoln and Bristol units.
GerminalSeeds GB (formerly British Seed Houses) is part of the largest family-ownedforage and amenity seed business in the BritishIsles, a company based in Northern Ireland and dating back to 1825. Managingdirector William Gilbert, a direct descendant of the founder, says the move isa reflection of the groups progress and is particularly relevant to the globalpositioning of the group.
GerminalHoldings interests now extend well beyond the British Isles, with seedproduction, research and development leading to significant sales taking placeas far afield as New Zealand but also throughout Europe and across othercontinents, he explains. There are clear advantages in adopting a common nameacross our businesses, for consistency but also to convey common standards andaspirations.
Ourstaff, customers, suppliers and partners of British Seed Houses will see nochange other than the new name of Germinal Seeds GB and we will continue to provide the same service, the same commitment and thesame high quality products. We will also continue to place the majority ofour grass seed production in Britain as it offers significant advantages to usin quality control. Whilst it will be business as usual, the namechange is also a sign of our intention to maintain strong progress across ourbusiness, through investment, continued innovation andexpansion.
GerminalSeeds GBs agricultural business is based on the production, manufacture anddistribution of quality forage seeds, which includes the Aber HighSugar Grass (Aber HSG) varieties, white and red clovers, perennial chicory,lucerne, forage brassicas and forage maize. Through its funding of grass andlegume breeding at IBERS Aberystwyth University, the Germinal group has theworldwide marketing rights for the highlysuccessful Aber grass and clover varieties. The company also has significantinvolvement in key areas of plant and animal research and works collaborativelythrough the whole food supply chain from plantbreeding to the food retail sector, playing its part in the development ofsustainable livestock production.
Concurrentlywith the change of British Seed Houses to Germinal Seeds GB, the NorthernIreland subsidiary Samuel McCausland Ltd has become Germinal Seeds NI.