John Deere and BASF have announcedplans to jointly develop a suite of integrated precision farming and farmmanagement solutions for improved execution in the field. These tools,developed together with growers, will provide enhanced field scouting servicesand tailored agronomic advice. These will help growers to turn data intomanagement decisions more efficiently.
BASF and John Deere aretwo leading suppliers in the agricultural business sector and have many yearsof experience in managing agricultural data, said Markus Heldt, President ofBASFs Crop Protection division. The real value comes from helping growers tointerpret this data so they can make more precise and efficient decisions abouttheir crops and operations.
As part of the agreement,BASF will offer a new service for field scouting and agronomic decisionsupport.John Deere will provide a new application for sprayer setup as well asintegration of field data via its collaborative farm management portalMyJohnDeere.com, which will enable growers to better manage their farmoperations.
By integrating BASFsagronomic expertise with field-proven John Deere application expertise, we willprovide a comprehensive management platform that will be open to other partnersas well, said Christoph Wigger, John Deere Vice President Sales &Marketing Region 2. Instead of combining existing tools, we will concentrateour research and development efforts on those innovative solutions thatintuitively address growers needs across the entire crop production valuechain.
The goal is to launch thefirst joint integrated tools by the end of 2014 in key agricultural marketswith additional markets to follow.