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Agco Ideal wins Red Dot design award

Prestigious ‘Best of the Best’ prize officially handed over at Essen

Massey Ferguson was honoured to accept the prize of ‘Red Dot: Best of the Best’ in the commercial vehicles category of Red Dot Design Award: Product Design 2018. The coveted award was presented at a ceremony at Essen’s Aalto Theatre in Germany on 9 July.

Over 6,300 products from 59 countries were entered into this year’s Red Dot competition. All the products were assessed individually by an international panel of 39 independent design industry professionals. Only 1.1% of entries gained the highest distinction in the competition – the ‘Red Dot: Best of the Best’ seal of quality.

As one of the elite ‘Best of the Best’, the MF Ideal joins other 2018 winners in this exclusive group including the Ferrari Portofino and the McLaren 720S sports cars.

“With its sophisticated design, this high-performance combine harvester is ground-breaking and optimally geared to future requirements,” stated the jury. Commending the machine for its elegant design, highly-developed cab ergonomics and excellent all-round visibility, the judges said, “The Ideal combine is extremely comfortable in use, efficient and very powerful.”

Eric Hansotia, Senior Vice President Global Crop Cycle and Fuse Connected Services, and Barry O’Shea, Vice President & Product Line Leader Global Gold Harvesting, from Massey Ferguson’s parent company, Agco accepted the award on behalf of its international design and development team. “The Ideal combine harvester is the result of many years’ research and development, dedicated cross-functional teamwork and leading industry expertise,” said Mr Hansotia. “We are always looking for new, innovative and sustainable ways to help farmers who want the best from us. The Ideal combine is a perfect example of Agco’s mission to provide high-tech solutions to farmers feeding the world.”

Ideal from Massey Ferguson is a completely new, game-changing combine harvester range designed using requirements taken directly from farmers and operators around the globe. The range sets new levels of efficiency in the field and includes three models from 451 to 647hp, leading the way in productivity and output claims the manufacturer.


  • Written by: Farmers Guide
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