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Added franchises increase variety at Essex dealer show

The 54th annual open days and demonstrations at Ernest Doe & Sons Ulting headquarters took place in early February

The 54th annual open days and demonstrations at Ernest Doe & Sons Ulting headquarters took place in early February. The Doe Show is billed as the countrys largest agricultural machinery dealer show and includes more agricultural brands and machinery on display than most county shows. David Williams reports. The three-day Doe Show is the largest dealer event in the UK. The companys main franchises are Case IH and New Holland, the two brands sold through separate divisions; Ernest Doe for New Holland, and Ernest Doe Power for Case IH, with 19 branches across east and south-east England. A large number of machinery brands are represented so the Doe Show provides an opportunity for visitors to compare products. New brands added since the 2013 Doe Show include Marshall Trailers, Fleming and FarmGem sprayers, and there was also news of the expansion of the dealers territories for some of the other brands represented. The Doe Show has grown from humble beginnings, reported sales director Graham Parker. I am sure that back in 1960 things looked very different, not least the size of the tractors and equipment on show. This could not be better represented than by the T7.270 in the New Holland marquee, alongside the Ford 4000 produced in the early 1960s, displayed to celebrate 50 years of tractor production at the Basildon factory in Essex. Working demonstrations are a popular part of the open day. New Holland and Case IH tractors are pictured working with a range of ploughs while a Lemken drill operates in the background.  The T7.270 is one of our best selling tractors, said Graham, powerful enough for the most demanding of jobs but light enough to use for top work applications. The limited edition on show has a number of special additions including the deep blue paintwork and chrome accessories and all who are associated with the Basildon plant are proud of its 50 year achievement and the fact it is now the only main-stream tractor production facility in the UK. Visitors come to the show for many reasons, reported Graham. The bargain hunters come early on the Tuesday morning to take advantage of the big discounts offered on our used, shop soiled and ex-demonstration machinery, and there are those who are looking to buy showroom items at offer prices. Some visitors doing their homework for future new machinery purchases take advantage of the expert advice on hand, and some just come for the social aspect, meeting up with old friends and to look back down memory lane, especially when they see the Doe tractors working alongside todays tractor giants. As soon as the Doe tractors fire up I know where the crowds will be, said Graham. Ernest Doe Power general sales manager Gerald Silvey said sales had been very good during 2013, and that 2014 has also started well. We were particularly pleased with sales of the Quadtracs and Axial-Flow combines, he said. Quadtrac business continues to grow and we are selling more of the larger models now. Recent challenging seasons have shown the benefits of being able to make the most of the available weather windows and the Quadtrac can get back on the land sooner than most other tractors. Ernest Doe & Sons Ulting headquarters was the home of the Doe Triple-D, developed to provide the traction and power needed by Essex farmers for working their heavy clay land in the 1960s. Three, of various ages, were working with ploughs and provided a popular attraction.  The company ran an extensive demonstration campaign with the latest Axial-Flow combines during last harvest. We had the latest models available for demonstration with many improvements including brand new cabs, said Gerald. They are ideal for farms across the east and our best sellers tend to be the largest 9230 and 7230. We have taken orders for three new 40ft cut headers for the 2014 harvest, two sold in East Anglia and one south of the Thames. The new Case IH telescopic handler range will provide an additional option for farmers in Norfolk, explained Gerald, and will be available from the companys Fakenham branch. It looks a good product and we have started taking orders now with deliveries expected to commence in June. With models providing lift heights of 5-, 6-, 7- and 9m it will be an ideal tool for Norfolk farms. Increased availability of CVT transmissions across the Case IH tractor range is welcomed by Gerald, who says that during 2013 many more users purchasing the Puma tractors, on which CVT was already an option, were specifying it. It offers significant advantages and availability across a wider range of models means more users can benefit, he explained.  Within the implement franchises available from Ernest Doe Power Gerald commented that sales of Horsch products have increased; the range of cultivation equipment and drills boasting features ideally suited to the larger farms in the region.  For the third year running Ernest Doe Power has been Dal-Bos largest European dealer. When the name Dal-Bo is mentioned, people immediately think of the companys rolls, but we have seen growing demand for its cultivation products too, and the RolloMaximum has been especially popular, said Gerald. Demand for the rolls continues, and while the best seller remains the 12m sets, sales of the 16- and 18m versions are increasing. Used and ex-demonstration agricultural and construction equipment were displayed, and priced to sell. Showroom and spares counter staff were kept busy throughout the day as visitors took advantage of the many special offers available. Above: In the centre of the Case IH display area was the Platinum-edition Puma which has been created to celebrate the 40,000th Puma tractor produced at the companys St Valentin factory. The Platinum specification includes a black paint finish, red leather interior and a chrome exhaust and is available on models including the 170, 185, 200, 215 and 230.  Right: A new brand at the event was Fleming Agri-Products, which displayed its range of flat rolls and loader attachments which will be available through Ernest Doe. Price and quality of the product are equally important and Fleming certainly has both these factors sorted, explained Ernest Doe sales director Graham Parker. One of the smallest tractors in the Case IH range was displayed loaded with new precision farming products from CNH. On the tractors front was the Trimble GreenSeeker, available through Case IH and New Holland dealers and which measures crop canopy density for variable application of nutrients. It works with the FM1000 screen and can either measure the crop cover and control the applicator at the rear directly or it can be used in conjunction with field mapping to record applications, explained CNH precision farming coordinator Jonathan Riley, who is pictured with the display tractor. Significant cost-savings in terms of fertilisers applied can be made as it can help prevent over-application and it can be fitted to any make or model of tractor, but has to be used with the FM1000 screen. The cost is 8,500 for the four-sensor version and 11,000 for the eight sensor model, the sensors spaced at 2m. Celebrating 50 years of tractor production at New Hollands Basildon plant was a Then and Now display, a commemorative special edition T7-270 alongside a Ford 4000, one of the first tractors manufactured in the plant.  Hardi sales director Peter Wiles is pictured with the Commander 5500i, a trailed sprayer with features which he said are ideal for farms in the eastern region. The Terra Force 36m boom was equipped with the companys AutoTerrain automatic boom stability system which uses sensors to measure the distance between the boom and the ground, and the boom and the sprayer chassis, constantly allowing the stability system to react proactively to ground contours. Only available on Terra Force booms the stability system was launched in 2013 and is now available on 3642m working widths. It adds approximately 9,500 to the cost of the sprayer but includes automatic height control. A new variable forward reach hedgecutter; the VFRT, was displayed by Shelbourne Reynolds. We have always offered variable forward reach as an option but to keep the head parallel a double boom was needed with a tie-arm and that was bulky when working in confined spaces, explained sales manager for the south and east, Ian Taylor-Balls who is pictured (right) with sales and marketing director Neil Smith. Our new version has a telescopic boom with a ram which operates in conjunction with the arm to keep the head angle constant whatever the amount of forward reach. It is a neater, more compact design. The new hedgecutter was tested in prototype form in 2012 and pre-production versions were tested during 2013. Full availability is expected for the 2014 season. The boom provides forward reach to 2.5m, rear movement to 1.6m and the telescopic boom extends the arm from 6.27.5m. Price, with a 1.5m head, is 33,500. Teagle has extended its range of verge mowers to meet increased demand and one of the latest additions to the line-upp was on show. The five-model heavy duty TA/PS range is available with cutting widths from 1.62.5m and features include the ability to work at angles up to 90 degrees and down to 65. We have offered a lighter duty range previously with working widths up to 2.0m, explained Teagle area sales manager for the south east, Chris White. The new models have internal bearings within the flail shaft, self-tensioning belts and the cutting performance is excellent with a high rotor speed and 1.5kg flails. They are ideal for all sorts of working situations and the offset design means they can be pushed right in under hedges.  FarmGem manufactures a full range of sprayers from 2006,000 litres and the line-up includes mounted, trailed and self-propelled models, with boom widths up to 40m, explained FarmGem sales and marketing director Cliff Buck, who is pictured (left) with Gerald Silvey. We know the FarmGem brand well as we sold it under the Case IH name until 2004 when the company dropped sprayers from its range, explained Gerald. It is a good value product and provides another option for our customers from entry-level up to premium specification models. We are delighted to be working with Ernest Doe Power, commented Cliff, as it is a fantastic dealer and will give us continuity across most of Norfolk, Suffolk and Essex. Pictured on the Dal-Bo stand is the Rollomaximum cultivator which Gerald Silvey commented is proving popular. It is designed for precision seedbed preparations, explained Dal-Bo UK sales manager Steve Atkin. Available in 6.2 and 7.5m working widths and then in a larger XL specification in 9.3 and 12.4m working widths, it is ideal for creating seedbeds for crops such as sugar beet. It was launched last year and a prototype 12m version was demonstrated working mainly in East Anglia, Cambridgeshire and Lincolnshire and we took orders as a result. The design is excellent; a levelling board at the front followed by a choice of roller, then four rows of heavy duty spring tines mounted in 1.55m sections which allows them to float to adapt to ground contours. At the rear is a levelling board and a finishing roller, a steel Crosskill type popular as it leaves a level finish and remains clean. The 12m Rollomaximum is priced at 85,000. Three new machines were shown by Quivogne UK. From Perard the Platosol low loader trailer is designed for ease of use with rear transport wheels that are pushed out at the rear from under the bed by a hydraulic ram for loading and unloading. The trailer displayed had an 8.8m bed and 10t carrying capacity and UK marketing director Ben Clowes explained potential uses include transporting wide precision drills, or two or three smaller implements at a time to the work area and back. The trailer on show had double rear wheels and a rocking axle and was priced at 26,115.  A new header trolley, also from Perard, (pictured) has four wheels on fixed axles and Ackerman steering, the rear wheels tracking with the fronts during turns. Benefits, said the company, are significant when longer headers are transported. Headers are getting wider, but they still have to be transported along the same narrow roads and through narrow gateways, said Ben. We have had interest from users as well as dealers who can see the benefits for their customers. The third new product was the Quivogne stubble rake which uses 16mm sprung-loaded tines mounted on leaf springs. The tines have been used previously on other cultivation products from Quivogne, said Ben, and they lend themselves perfectly to stubble raking at speed. The leaf springs ensure excellent ground following and absorb shocks effectively protecting the rake and the tractor. The new rake is available in 3, 6, 9, 12 and 15m working widths and the 12m version on display was priced at 38,500.  Cousins of Emneth introduced its V-Form subsoiler-based oilseed rape establishment system in 2012 and, over the two seasons it has been in use, it has impressed farmers with the success of its design, explained Cousins Barry Claxton, who is pictured (right) with David Howard. We developed the Microleg tine which creates minimal disturbance, and at the rear, a zonal roller which compresses only the area necessary behind the tines, he said. Most users have purchased them exclusively for rape planting but standard legs can also be fitted for traditional subsoiling. We also offer the Microlegs separately for existing owners of the V-Form so that they can convert their machines for rape planting and these cost 240 for each leg complete, with replacement points priced at 35. A new control system to replace the well-established Wizard was being demonstrated by Stocks Ag sales director Rick Parker. The new colour touch-screen is the i-Con which is said to be easier to set up and use, prompting the operator during the process. It can be used to adjust metering speed proportionately with travel speed and it is precision farming-able, which the Wizard wasnt, which means it can be used for variable rate seeding by entering an unlocking code, explained Rick. It is supplied complete with a GPS receiver which has a magnet mount, but radar speed measurement can also be used. I-Con is supplied on the Turbo-Jet and is an option on the Rotometer and the Mini Fan Jet, and the cost is approximately 285 more than the previous model with Wizard control. The i-Con will become our base control for anything with a rotary feed metering system, said Rick, and it is easier and neater to fit than the previous radar-controlled version and offers greater versatility. Opicos Pasture Harrow, launched last year, is available in 2.5m rigid 5.0-and 6.0m hydraulic folding working widths. The main benefit is the paddles at the front which spread manure, allowing a larger area to benefit from the nutrients and preventing patches of grass from being stunted, explained Ernest Doe area sales manager Nick Witting, who is based at the dealers Marlesford, Suffolk branch. Customers who have seen it operating have been very impressed and it has proved immediately popular, he said. Pictured with the Pasture Harrow are (l-r) Opico sales manager Charles Bedforth, Nick Witting and Opico territory manager for south and central England Glenn Bootman.  A new battery-powered, magnet-mounted flashing beacon which formed part of the Kramp display was creating considerable interest. Manufactured by Britax it uses two D-type batteries which keep it operating up to 400hrs said the company. A light-sensor on the top provides automatic switching for uses such as marking obstructions. Kramp account manager Andy Ward is pictured with the battery-powered lamp and said it has been very popular at its 29.95 offer price. It has been our busiest Doe Show for several years, said Martin Lishman sales manager Martin Jarvis who is pictured (left) with sales director Ian Clayton-Bailey. There has been interest in our pedestal dryers and the new floor-vent system we introduced earlier this year, and on our new de-mount sprayers, particularly for use with utility vehicles. Our automatic crop store control systems are becoming more popular, the increased cost of energy encouraging users to look at ways to save money. Whereas fans used to be left on all the time, automatic controls which switch them on only when conditions are suitable for efficient use means electricity consumption is reduced. The new Floor Vent uses an underground duct to discharge moist warm air outside the building, a fan at the outlet sucking cool air through the crop to the pedestal tube. Manhole covers, flush with the floor, cover the duct and serve as the mount points for the pedestals. Pictured on the Simba Great Plains stand are (l-r) UK sales director David Holmes; territory manager for the east and south-east James Clark, managing director Colin Adams and product specialist Julian Hadlow. The company, which had a new location close to the main entrance this year, reported a busy show and had taken orders for products. The one-pass oilseed rape establishment system has been of particular interest, but there have been enquiries for all the products, said David. Versatility is proving important and the demand is for adaptable machines to work in all sorts of conditions to get the jobs done when weather allows, so a wide range of adjustment is desirable. We have had many enquiries for 3m mounted implements; it isnt just the larger machines which are of interest. David said that a demonstration programme based around the Centurion drill was run with Ernest Doe during 2013 and, even those crops drilled in the wet, unfavourable conditions have established well, resulting in enquiries now from farmers keen to purchase. Recently Ernest Doe increased its trading area for Simba Great Plains products, taking on the brand for its North Walsham and Wymondham branches. We have an established customer base already in Norfolk, said David, but we are also seeing interest now from potential new customers who are used to dealing with Ernest Doe and have heard our products are available from branches in their area. Ernest Doe has invested heavily in the brand for Norfolk and there will be promotional events and demonstration days organised during the year. Cordless angle grinders were selling well from the Sealey display area. Many enquiries are from those looking for a grinder to use out in the field away from a mains supply, explained Sealey area sales manager for Essex and Hertfordshire Tom Feakes. The 18-volt heavy-duty grinder we supply comes complete with two batteries and a charger is available at an offer price of 124, and we have had quite a few orders placed today. Tom said other products in demand were cordless lights, including LED torches and portable floodlamps. Ernest Doe & Sons is a big dealer for us and sells the products in all its showrooms as well as through the area salesmen who visit the farms, he added. Left: Another new name at the Doe Show was Marshall Trailers. The company manufactures bulk trailers from 216t capacity and bale trailers up to 33ft long. Flat-bed trailers with removable bodies and dedicated livestock trailers are also offered. Rear and side-discharge muck spreaders are manufactured, a push-ram feed system used on the rear discharge models rather than traditional bed chains, which managing director Charles Marshall explained increases reliability and is less prone to failure. Vesuvius rear-discharge spreaders are available with capacities of 9, 12, and 14t. The first low-loader manufactured by the company in approximately 20 years was displayed, and had been built especially for a customer of Ernest Doe. We are happy to adapt products to suit particular customer requirements, said Charles, who is pictured with his son David, and we see the availability of our products through 13 of the dealers branches as a huge opportunity for us as we have not previously had representation on this scale in this region. A new three-point linkage-mounted topper was shown by Spearhead. Designed primarily for grass it will be suitable for all types of vegetation management including stubbles, explained Spearhead UK sales manager James Brown, who is pictured (left)with service engineer Ian Haines. We already offer our 3.0m MC300 and the larger 4.6m MC460, which is well-known and respected in the industry, he said. The 4.3m MC430 has been introduced due to customer demand and fills a gap in the range. It has shaft drive with torque clutch protection and the blades are fitted with anti-scalp discs. It has three rotors, each with two blades, and the price is 15,300 with full availability now.


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