Crop protection company Adama Agricultural Solutions UK was launched earlier this month
Previously known to growers in this country as MAUK, crop protection company Adama Agricultural Solutions UK was launched earlier this month. Dominic Kilburn attended.The UK’s 5th largest crop protection company, Adama Agricultural Solutions UK, was officially launched in London in early November with the promise of delivering simple and practical solutions to UK farming. The new business, previously known as Makhteshim Agan UK (MAUK), boasts 120 crop protection active ingredients of which 80-90 products are made available to growers and distributors in this country.Speaking at the launch, managing director Rob King (left) pointed out that Adama, a global company 60 per cent owned by ChemChina and 40 per cent by Koor Industries, had also recently announced acquisitions of other Chinese businesses to be concluded in 2015, expecting to add approximately $850m to Adama’s $3.08 billion annual revenues. This, he said, would make the business the 6th largest agrochemical manufacturer in the world (currently 7th) by sales revenue.Mr King explained that the company operated in over 120 countries with the Americas (41.4 per cent) and Europe (37.1 per cent) forming the major markets, in addition to Asia Pacific and Africa (18 per cent) and Israel (3.5 per cent), where the company was founded and has its global head office.Herbicides (56 per cent) represents the largest sector in terms of the company’s sales, followed by insecticides (22 per cent) and fungicides (19 per cent), culminating in the business having one of the widest portfolios of active ingredients in the industry – leading the way in the manufacturing and distribution of branded off-patent crop protection products, commented Mr King.Adama UK’s sales and marketing director, Lisa Harlow (right) stressed that in a world where there was a limited number of active ingredients, Adama would deliver new solutions for farmers and agronomists in the UK. “In the past we’ve taken off-patent products and sold them onto the market but now it’s also about delivering mixtures and unique formulations to enable growers to find the answers to their problems.”We will innovate to provide simple and practical solutions to UK farming and work with the whole industry including agronomists, distribution partners, independent research organisations and farmers,” she added.In addition to the company’s re-branding, Ms Harlow also announced that, as from next spring, there would be new and simplified packaging available to increase product recognition for customers.Chemical containers will be colour coded to denote whether the product within was a herbicide, fungicide, insecticide/slug pellet or plant growth regulator, while an ‘Advanced’ range will include products unique to Adama, such as Crawler (carbetamide), and an ‘Essential’ range will include products such as pendimethalin-based Anthem.Turning point?
Also speaking at the event, Adama UK’s senior crop team lead Dr Paul Fogg (left), claimed that agriculture is now at a turning point and things have to be done differently agronomically if crops are to be effectively managed and yields maintained or improved in the future.He listed diseases including septoria and fusarium, as well as weed resistance problems with black-grass and ryegrass, and the threat of verticillium in OSR, as some of the major challenges the industry was facing.To help growers counter this, he said that Adama was already at the forefront of bringing innovation to the market, highlighting its meadowgrass and broad-leaved weed herbicide Tower, containing pendimethalin + DFF + chlorotoluron (CTU). “Chlorotoluron looked like being lost to the market prior to the company working with the regulatory body on issues with it. But we steered a path through the regulation and came up with Tower which, at the recommended rate, can deliver 500g/ha of chlorotoluron,” added Dr Fogg.He also referred to the company’s recent strategy of advising the industry to apply oilseed rape herbicide Crawler earlier in the season for better black-grass control and improved water protection, as a further example of its innovation.Adama Facts– Adama is currently the 7th largest agrochemical company (sales) in the world, the 5th largest in the UK- Total sales in 2013 were $3.08 billion.- Adama offers 80-90 different agrochemical products in the UK market and 120 active ingredients worldwide.- 37.1 per cent of Adama’s sales are made in Europe.- 56 per cent of its sales are herbicides.