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Celebrating 60 years serving farmers in the south-east

John Deere and JCB main dealer P Tuckwell Ltd celebrates 60 years of trading this year

John Deere and JCB main dealer P Tuckwell Ltd celebrates 60 years of trading this year. From its seven branches across Suffolk, Essex, Bedfordshire and Hertfordshire it supplies a range of quality brands which complement its main tractor franchises and the business has expanded and built its reputation on quality of service. David Williams reports.Len Tuckwell set up his agricultural spraying contracting business, Worlingworth Contracts, in 1954 employing three staff and operating Fordson Major tractors. The successful business diversified into machinery sales, acting as a sub-dealer supplying Ford and Ferguson tractors. An Allis-Chalmers franchise followed in 1956 for which he built a reputation for efficient and reliable back-up.In 1964 Len purchased land at Bedingfield, Suffolk and added fertiliser, agrochemicals and sprayer hire to the business with an eventual fleet of 400 units.An approach by John Deere in 1965, led to the business being awarded the franchise, which had previously been handled by an importer. Len recognised the opportunity and became one of the first four John Deere main dealers in the country – relinquishing his Allis-Chalmers franchise.Expansion into Essex followed in 1975 and P Tuckwell Ltd was founded at Ardleigh, run by Len’s son Paul and sales of John Deere products grew quickly as local farmers became aware of the brand.By 1978 LE Tuckwell became the first UK dealer to sell more than 1m of John Deere products and in 1986 P Tuckwell entered the amenity market, with its appointment as John Deere groundscare dealer for Essex.When Paul’s son, James, left agricultural college in 2001, he joined the company. Aware that changing farming methods were leading to bigger farms, requiring even better standards of service, the decision was taken to expand the business to ensure it would continue to meet demand. Well-respected Essex John Deere dealer, Blyth & Pawsey, was acquired in 2001, and in 2012 the business expanded into Bedfordshire and Hertfordshire with its acquisition of long-established JE Buckle Engineering Ltd, with branches at Maulden in Bedfordshire and Cromer in Hertfordshire. All the branches now operate under the P Tuckwell Ltd trading name selling and servicing agricultural machinery, while the original company LE Tuckwell currently farms over 1,000ha (2,500 acres), sells liquid fertiliser and runs a substantial haulage fleet.Brands represented by the dealer include John Deere, JCB, which was taken on in 2007 and now includes Fastrac as well as materials handling and amenity products as well as Vaderstad cultivation and drilling equipment, Kverneland now including Herts and Beds trading areas and Gregoire Besson. There is also a successful country clothing sales division, now based at Ardleigh.More than 150 staff include over 60 fully-trained technicians which can operate from mobile workshops, and investment continues at all depots with workshop expansion at Worlingworth and Great Dunmow, a new purpose-built showroom at Ardleigh and more projects planned for the coming years.Country clothing arrives Out and About country clothing store has relocated from Manningree to the new Ardleigh showroom. Quality clothing brands include Le Chameau, Aigle, Crew Clothing, Alan Paine, RM Williams, Vedonaire, Jack Murphy and Chatham and the experienced staff have joined the Ardleigh team, which the company says will provide the best shopping experience in north Essex. The wide range of clothing provides for every type of outdoor pursuit – from leisure wear to shooting and country sports and from work-wear and overalls for farm employees to outdoor clothing for children.”Garden equipment, maintenance machinery and a wide range of indoor and outdoor toys and collectors’ scale models are also on display so there is plenty to keep the whole family occupied during a visit,” commented James.John Deere agricultural2014 has been a busy year for the Tuckwell team with sales of tractors and combines, trailed and self-propelled sprayers buoyant and it looks as if 2015 will be even busier, commented James.“This year has seen many developments in the John Deere tractor range. Products such as the 7310R, the most powerful 7-series tractor ever, with the all-new generation of Command Centre controls, and fitted with the market-leading Command View III cab; the 6RC and 6MC ranges of tractors, the new Direct Drive and E23 transmissions providing superb flexiblity and efficient operation and, soon to arrive, we have the new large-chassis 6R range.”Tuckwell’s has recently completed a very successful combine demonstration campaign. All models were available including the new flagship S690, with suspended concave, advanced hydro handle and innovative wireless data transfer, JD-Link and remote display access, achieving great results and delivering excellent performance. It even had a few days with the new John Deere 640X Vario header on the front. “The number of John Deere combines in the field continues to increase and sales manager Tom Mason explained a few of the features that customers really like; “The simplicity of the machines is an obvious benefit to the customer ensuring low maintenance and great reliability and John Deere’s excellent reputation provides superb residual values.”Next year, in the self-propelled sprayer range, the new R4040i with its Tier 4 final engine, improved cab access, and some great new AMS technologies including wireless data transfer, remote display access and variable geometry boom tracking will arrive.On an even more exciting note it will be worth bearing in mind that the new 9RX articulated rubber-tracked crawler will be hitting our shores late next year too, said Tom.Tuckwell’s Turf DivisionTuckwell’s became one of the first John Deere Turf dealers in the UK in 1986 and turf products account for almost 20 per cent of the Tuckwell Group’s turnover.Since the introduction of the 50kph XUV Gator to the range, Tuckwell’s has consistently sold in excess of 100 units per year.For 2015 new staff and products continue to arrive, and James said that recent additions to John Deere’s range, such as the new 950R rear-collect diesel-engined lawn tractor have taken the market by storm. “We have a full range of new compact tractors, out-front rotary mowers and golf course equipment, all due to be available for the 2015 season,” he said. “The Gator range has continued to evolve with new features and improved performance and the latest 4-seater model is expected to be a real hit.”Kverneland trading area expandsTuckwell’s said it was delighted to confirm its recent appointment as the Kverneland dealer for Hertfordshire and Bedfordshire. The deal means that Tuckwell’s will be supplying Kverneland equipment across its trading area incorporating Cromer and Maulden with its Essex territory; an area in which it has been representing the brand for over 30 years.”Both these branches will carry a representative stock of machines and parts, and will have the back-up of trained technicians to provide all Kverneland customers with the levels of sales and service support they are used to and would expect from this top quality brand,” explained James.”The addition of the Kverneland franchise further strengthens the portfolio of products we can offer our customers and, as one of the market leading brands, it complements our other carefully selected franchises. It gives our customers an extra option for primary and secondary tillage equipment, for seeding with the ever popular and market leading TS drill as well as green harvest machinery and a superb range of spreaders. This area, in particular, has seen significant growth recently due to increased output and efficiencies through the combination of high tech fertiliser spreaders operated in conjunction with John Deere AMS technology,” he said.JCB Fastrac returnsTuckwell’s also announced that it is, once again, the area main dealer for JCB Agriculture’s Fastrac range as well as the compact skid-steer loaders, Loadall agricultural telescopic handlers, Telemaster telescopic articulated loaders and the largest articulated wheeled loaders, specially designed with features for agricultural use.The dealer reports considerable interest in the latest Fastrac models with its own 200-65 demonstrator already impressing customers. The arrival of the new 4000-series Fastrac is eagerly awaited and with numerous requests the dealer will be promoting the new tractor with a targeted demonstration campaign.”JCB is a very important franchise for the Tuckwell Group and this will continue with the re-introduction of the Fastrac range to our product portfolio. We continue to invest in the brand and will be looking to add to our five specialist trained technicians in 2015 as well as introducing further sales and demonstration specialists,” explained James.First Vaderstad dealerTuckwell’s was the first appointed Vaderstad dealer in the UK, with Vaderstad-Verken establishing its first subsidiary outside of Sweden in Worlingworth in 1992. More than 1M of new Vaderstad machines and parts stock is held by the dealer.Since its appointment Tuckwell’s has been one of the consistently top-performing UK dealers for the brand. “Vaderstad is a franchise which we take very seriously,” said James. “We believe we can match any of the specialist dealers with the levels of service we provide, and the scale of our business means we have the resources to provide very fast back-up with parts and products held in stock. Over the next 12 months we will be increasing this level of service even further with the appointment of dedicated technicians and sales support staff for the brand.”Gregoire Besson historyTuckwell’s was importing Besson products in the late 1980s, before Besson UK was formed and in 1991 the Worlingworth depot was used as the Besson UK headquarters.”We work closely with Gregoire Besson UK and area sales manager Harvey Sherwin has worked hard with us in recent years to build our Gregoire Besson business.For 2015, new products such as the Solis cultivator and the latest generation of ploughs will offer superb opportunities within our trading area. New features on the ploughs include hydraulic suspended headstocks and cranked legs which make the plough easier to pull and require less diesel.60 years of achievements“It makes me very proud to stand here today celebrating 60 years of trading and to know that we are still investing and striving to improve on everything the family-owned business has achieved,” said James. “There are so many milestones within the company’s history and with so many firsts’; John Deere, Vaderstad and Gregoire Besson, it is a massive inspiration to us all to keep improving and adding to these traditions.”2015 and beyond will be an exciting time for us and our customers, with our experienced and enthusiastic team eager to drive Tuckwell’s forward, and we continue to invest to support this ambition. We have 20 young apprentices currently learning thei`r trades with us, and we are keen for our customers to optimise the benefits of their machinery investments. For 2015 we will launch, for the first time, a Tuckwell Training Prospectus’, to give customers access to great courses on product performance optimisation, new technologies, Gatekeeper training and many other areas which will help them improve their businesses,” he added.Sixty years ago my grandfather started this incredible business, now in its third generation, and we remain dedicated to carrying forward his legacy and ethos, to provide the very best products and service to the farming community across East Anglia,” he said.Worlingworth Depot 2014 has been a busy year for the Worlingworth branch with a number of exciting changes as a direct result of the Tuckwell family reacting to the changing demands in agriculture and the complexities of modern machinery. Investment in quality staff has been at the heart of these changes in all departments. Four new workshop technicians and a new parts apprentice have joined the already experienced after-sales team to offer unparalleled service.With over 10 years’ experience in farm machinery sales, Tom Mason has a wealth of knowledge to help him in his new role as sales manager. While Tom will continue to look after many of his existing customers, he will help guide the sales team and is always available to deal with any queries or problems customers may encounter in the ever-developing agricultural environment.Steven Smith is well-known to many customers from his previous role in the machinery workshop. “His extensive product knowledge and first class personnel skills will no doubt prove a great asset in his new role within our sales team,” explained James.Darren Austin has been selling John Deere equipment for a number of years and comes to our sales team with a wealth of product knowledge and customer experience,” commented James. “As with all the team, his determination to make sure his customers come first and add value to their business, will no doubt serve him well.”Christopher Hall was previously a dairy farmer and young farmer and is no stranger to agriculture. He is currently president of Loddon Young Farmers Club and has an understanding ear and a balanced character that we know will suit the farmers in Suffolk, said James.Service manager Andrew Sampson takes the reins from David Flatt. “Many customers will remember him from his first stint at Worlingworth as an agricultural technician and he has more recently been working at the Ardleigh branch,” explained James. “Andrew’s vast experience and knowledge of farm machinery combined with his strong customer service and support beliefs put him in an excellent position to fully service customers’ needs.”David Flatt is appointed optimisation and installation manager, a new role to improve customer experience. He will be responsible for ensuring all machinery receives a first class installation and that operators receive full instruction. In addition he will be making sure all machines are running to their optimum capabilities and that operators know how to get the best from their machines.Maulden DepotOne big change is the relocation of Andy Murr, from service manager at Maulden to take over as the new Cromer parts manager. “This obviously leaves a huge gap at Maulden,” comented James, “but we are delighted to announce that Andy Mennell will be joining the branch to take over this role.”Andy has a wealth of knowledge of agriculture, farming and John Deere machinery and has been working for another John Deere dealer for the past few years as combine and sprayer specialist. His reputation among the farming community is second to none and his knowledge is exceptional. He is a great people person, knows what is required to run a modern farming operation and I know he will enhance the experience and add to the knowledge within the Malden workshop, explained James.Tim Carter replaces Tom Garner as sales representative in Bedfordshire. “Many customers will already have met Tim but we are absolutely delighted to have him in our team. He is from a farming background in Norfolk and before joining us was a demonstrator and AMS specialist for a John Deere dealer in that area. His product knowledge is first class, he has an enormous passion for farming and his enthusiasm for the industry and his customers is immediately obvious to anyone meeting him.”


Dunmow DepotOn 4th October, several of the dealer’s staff will be competing in the annual ploughing match at Bailey’s Farm, Good Easter, using some of the latest products represented by Tuckwell’s.”We have enjoyed a strong start to the combine selling season at the Dunmow depot, following a very busy demonstration programme,” explained James. “We have been running successful machine optimisation days, in conjunction with Writtle College, covering both tractors and implements, and through the Tuckwell Group we have also been running tailored customer training events and these have been well-received with positive feedback from all operators. As a result we will be increasing the number and variety of courses offered to include fuel storage and use, tractor ballasting, combine and sprayer optimisation and Isobus implement set-up.”Our longest-serving employee, Richard Moore, who works in the parts department is approaching retirement age and will be replaced by David Pavitt (pictured inset) who has worked alongside Richard for some time,” said James.Cromer DepotAndy Marr will be returning to Cromer as parts manager. “He needs no introduction to anyone in that area,” explained James, “and I know he will add to the breadth and depth of knowledge and expertise at the Cromer depot. Michael and Duncan will continue to work with Andy forming a team that I am confident will offer unrivalled service.”Scott Derbyshire has joined Tuckwell’s Cromer depot as agricultural machinery demonstrator, from Parker Farms where he has been farm manager for many years. “His friendly approach, excellent field craft and machine set up skills will add real value to the customer experience we can offer,” said James. “Scott will be working throughout Herts and Beds and, as well as demonstrations, will provide handover training and machine optimisation advice.”Ardleigh DepotA busy year at the Ardleigh branch included a very successful Tendring Show, with the best trade stand prize and an evening to mark the retirement of long-standing branch manager and sales director, Tom Glover was held at the depot, attracting in excess of 500 guests. James Tuckwell was presented with awards from John Deere for excellence in sprayers and combines, and Colin Coombs received an award celebrating 50 years of service.New faces at the branch include sales manager Mark Debenham and new turf service manager Kevin Coombs. Three new service apprentices and a new turf division stores assistant, Andy Linford, have been appointed.”Mark has worked for the company for six years and has gained a reputation in the industry for his dedication, knowledge and honesty. His background, from a north Suffolk farming family, means he understands users’ needs and provides practical solutions, and we are delighted that he has taken over Tom’s role as Ardleigh branch sales manager while remaining group operations and JCB product manager,” said James.Kevin Coombs joined Tuckwell’s service department from the motor trade where he was running car and commercial vehicle workshops for more than 10 years. “His experience,” points out James, “and his fresh perspective and views will aid the turf workshop operation as well as the service department as a whole. Neil Jarrold, who was running the workshop on his own prior to Kevin joining, will work alongside Kevin in his role as technical manager and I am certain their combined experience and expertise will result in a great customer experience.”Rayleigh Depot“During the past two years we have substantially increased our tractor market share in south Essex, supplying the latest products to existing users and gaining new customers,” continued James. “We had the annual Rochford Hundred ploughing match held at South Fambridge Hall on 20th September and this was a very popular and well-attended event.”

A thriving website, offering toys and models as well as John Deere clothing operates from the Rayleigh branch, and can be accessed through Tuckwell’s website, by selecting the Toy/Merchandise shop.
Precision farming support team
Technical support from Tuckwell’s followed the introduction of John Deere’s Z-series combine yield mapping systems in 2000 and with the growing portfolio of yield mapping and Autotrac products, a separate department was created in 2006, headed by Adrian Fullman. This department, (known under the John Deere acronym ëA.M.S.’ (Agricultural Management Solutions), was expanded to three staff in early 2012 through growing demand for the technology.
Adrian Fullman and David Tooley offer field customer support with Aaron Poulson providing office support, including Starfire licensing capabilities and remote telemetry monitoring (known as JD-LINK).
To cater for all customer needs, the dealer offers field support on an ad-hoc basis, or Silver or Gold annual fixed price support packages are available, which include operator training and depend on how many Greenstar systems the customer owns.
The majority of Tuckwell’s Greenstar systems are running on SF1 and SF2 accuracy (for cultivations and drilling) but there has been growing interest over the past few years in RTK accuracy for planting and also controlled-traffic farming. To cater for this demand the dealer can offer customers their own base stations utilising 869MHz radio transmitters, or mRTK Cellular modem-based corrections from John Deere or the signal from the Tuckwell-owned reference station at Ardleigh.

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