Machinery News

  • Written by: Farmers Guide
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Investment ensures premium service for premium products

Ernest Doe & Sons has invested heavily in one of its Suffolk branches


With reduced farm margins encouraging farmers and contractors to run their businesses at peak efficiency, Ernest Doe & Sons has invested heavily in one of its Suffolk branches, to optimise the service it can provide to customers. David Williams attended the evening celebrations marking the opening of a state-of-the-art workshop for the company’s Framlingham depot.
Representing Case IH, Ernest Doe Power has been trading from the Framlingham site since 2001, when it took over the business of Framlingham Tractors. Ideally located to serve the needs of customers in central, east & west Suffolk and south Norfolk, the branch has built an enviable reputation for the expertise and knowledge of its staff, many of who are relied on by customers due to their long service in the area and loyalty to the main brands stocked and serviced.
Pictured after the official opening; (l-r)Ernest Doe & Sons sales director Graham Parker, Ernest Doe & Sons service director Angus Doe, Colin Doe, Matthew Foster Case IH UK business manager Paul Harrison and Ernest Doe Power general sales manager Gerald Silvey.
A wide selection of quality brands are represented including; Dal-Bo, Manitou, Farm Gem, Horsch, Kuhn, Hardi, Quivogne, Richard Western and Spearhead, along with many more, which means local agricultural businesses can use the dealer for all their machinery needs.

Outgrown premises
As the business has grown, and the average machine size has increased, the existing workshop facilities came under increased pressure, with the largest Quadtracs and Axial Flow combines sometimes struggling for space under cover. Huge investment, in the form of a 720m2 purpose-built workshop, means this is no longer the case, and there is ample room for multiple combines and Quadtracs all to receive attention at the same time.
With the new Case IH Optum 300 tractor at the event are (l-r); Ernest Doe Power Framlingham senior area sales manager Graham Goodwin, Simon Tinkler, David Redman, Ernest Doe Framlingham service manager Ian Snowden and Ernest Doe Power Framlingham parts manager Simon Leeding.

“The new workshop means we can operate far more efficiently,” explained branch manager Simon Tinkler. “There with be less shunting of machines needed, with the extra space available, and the new building has superb modern heating and lighting so our engineers have a better working environment. With the increase in business we have seen during recent years we have been keen to recruit more staff to help meet demand, but didn’t have the space for them at the branch. This investment means we can take on more full-time technicians and ensure the service we can provide customers is second to none. Obviously we have taken the opportunity to be as environmentally-friendly as possible with the new design, which includes a large array of solar panels on the roof to reduce our carbon footprint, and also to reduce our energy bills.”
The new building also incorporates the workshop administration offices which, adjoining the service area, will ensure efficient communication and the relocation of these from their previous location in the stores area has allowed extra space to be provided for parts and sundries to be stocked and for the company’s display of lawn and garden products in the main showroom to be increased. New toilet facilities have also been installed for customers, including some with disabled access.

Superb support
More than 175 customers of the Framlingham branch attended the official opening of the building just before Christmas, the event including a large hog roast, a local band and a bar as well as a display of the latest Case IH tractors. Also attending were representatives from many of the main brands represented, and the official opening was carried out by Case IH vice-president for Europe and UK business director Matthew Foster, with Ernest Doe & Sons managing director Colin Doe.
Pictured with Ernest Doe Power’s own Case IH Magnum Rowtrac 380CVX demonstrator are (l-r) Case IH after sales business manager for the UK and Ireland Andy Bugg; David Redman; Case IH network development director for Europe Kristina Bajohra, Simon Tinkler, Graham Goodwin; Colin Doe, Ernest Doe Power general sales manager Gerald Silvey; Ian Snowden, Matthew Foster, Case IH network development manager Jon May; Paul Harrison and Case IH UK harvesting manager Robin Mcard.

David Redman is the Case IH area manager responsible for the Ernest Doe Power account. “New and existing customers can be in no doubt of the dealer’s commitment to supporting their businesses,” he said. “The Framlingham branch has a very loyal customer base and this investment has almost doubled the size of the workshop and parts areas to ensure the best service can be provided. The region served by the branch is a key area for Case IH; with the high performance products suiting the many professional farmers locally and people love buying from this dealer because of the high level of customer care from both the sales and service teams. There is no doubt that this new facility will be welcomed by dealer staff and customers alike.”


  • Written by: Farmers Guide
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