Machinery News

  • Written by: Farmers Guide
  • Posted:

Lincolnshire dealer evening proves popular

An open evening by John Deere main dealer Doubleday, at which the new flagship 9RX was on display

An open evening by John Deere main dealer Doubleday, at which the new flagship John Deere 9RX articulated rubber-track crawler was on display, proved popular with farmers and contractors from throughout the dealer’s trading area. David Williams was there.

There remains only one 9RX within the UK, and since it arrived at John Deere’s Langar, Notts, UK headquarters in late October, it has been in demand from dealers keen to satisfy demonstration requests. Four models are available from 470-620hp, the two smaller versions having John Deere engines while the larger models use Cummins power units.
Soon after the machine arrived it toured the UK for two weeks, carrying out regional demonstrations, and since then it has been travelling from dealer to dealer, featuring at open days and carrying out demonstrations. It arrived at Doubleday’s Swineshead depot in early December where it was used for the open evening, and then travelled to farms belonging to some of the dealer’s Lincolnshire and Norfolk customers, allowing them to try it out on their own land.
“There has been a lot of interest in the 9RX from farmers in our trading area,” explained Doubleday director Zoe Doubleday-Collishaw. “We have been looking forward to having the demonstration machine here to show potential customers and believe it will prove a popular new option for those currently using larger wheeled and tracked tractors.”

Group sales manager Alex Child commented that the open evening had proved a great success. “We had more than 300 customers attend during late afternoon and evening,” he said. “Almost all those we were expecting came along and it really couldn’t have been more successful. Those who came were predominantly existing customers of the Group, although not all currently run John Deere tractors. Some are currently running large 4-tracked machines and others are operating large wheeled and twin-track tractors of brands including John Deere.
“What really pleased us was that many potential operators also came along, interested to inspect the new tractor under consideration for their farms, and to give their view, and they tended to be very enthusiastic and could see the advantages of the John Deere design. For potential owners, the incredible back-up we offer in conjunction with the manufacturer are an attraction and provide reassurance for those considering investing in the new machine,” he added.
Alex said that the Group is currently working on several deals for potential owners in Norfolk and Lincolnshire. “Obviously, most of those we are speaking to are large cereal growers and although farm margins are under pressure there is a real buzz surrounding the new tractor as it will be ideal for autumn and spring cultivation and drilling work. Most interest is in the 520 and 620hp models, and we expect these to be the most popular within our trading area.”

Representatives from John Deere were on-hand to help deal with the many enquiries for the new tractor. Pictured (l-r) are John Deere territory manager Ben Openshaw, Alex Child, John Deere financial area manager Nigel North, Zoe Doubleday-Collishaw and John Deere territory customer support manager Mike Wareing.


  • Written by: Farmers Guide
  • Posted:
Prev Story:Tractor range updates will impress loyal and new usersNext Story:Precision farming event well supported