Machinery News

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Lodgeway Tractors reports excellent 26th annual open day

Lodgeway Tractors managing director Chris Rook told Farmers Guide he was delighted with the tremendous support from customers

Lodgeway Tractors managing director Chris Rook told Farmers Guide he was delighted with the tremendous support from customers, more than 400 of who attended the company’s annual open day, held in mid-February.Lodgeway Tractors’ mid-February open day was well attended, and an opportunity to find out about the latest Massey Ferguson, Manitou and Kverneland product ranges.Main supplier, Massey Ferguson reported not only a good positive response on the day, but also excellent feedback about the product range from users, one visitor commenting that the manufacturer now has a range of tractors as good as anything on the market, with reliability now better than most, and styling ahead of any other make, explained Chris.Sales manager Jonathan Rook said he is delighted with the praise from users, and that the level of interest this year is very reassuring. “When a product looks right, then it usually is,” he said, “and this is what our customers are finding with the latest ranges. I am delighted with the response and was asked during the day to prepare several specific quotes.”The Manitou franchise was taken on just a few days before the open day, and Lodgeway managing director Chris Rook says it is a welcome addition to the brands offered.Just a few days before the open day, Lodgeway was appointed as a dealer for the range of Manitou handlers, and selected machines were on display including the latest MLT840, which proved immediately popular following its launch early last autumn. “We believe this franchise will fit well at Lodgeway and we are determined to offer our customers the high level of service for which we have become known for support of both Massey Ferguson and Kverneland equipment, with parts held in stock and a service department with the skills and equipment to match such a top quality product range. Our sales and service staff are currently undertaking all the necessary training to allow them to provide the advice and back-up required by users of these machines.Pictured with one of the Manitou handlers are open day visitors (L-r) Mr Thorne, David Pell, Brian Huffer, Frank Pell, Henry Parrish and Manitou area sales representative Owen Buttle. Lodgeway’s principal machinery supplier, Kverneland, was busy all day providing information on the latest Tine Seeders, as well as the company’s range of market leading fertiliser spreaders which Chris commented offers unique features and weigh-cell accuracy second to none. This year green harvest products from Kverneland were also displayed at the open day, the range now Lodgeway’s preferred solution for grassland farmers in the area.Representatives from Bomford, Cousins, McConnel, Iseki, Hytek and Kilworth all reported strong interest throughout the day and enjoyed meeting customers, many of who are regular visitors, and look forward to the opportunity to talk about their requirements and compare experiences each year.Discussing the features of the Manitou handlers are (l-r) Chris and Mark Hall, farmers from Moggerhanger, Beds, and Simon Lovett, one of Lodgeway Tractors’ senior technicians who will also be involved with the Manitou products. A specialist from Western Tanks was present again this year as Lodgeway continues the growth of its fuel care division, and he was able to help several customers advising on their fuel storage and handling systems.”The 2013 open day was excellent, and we are very grateful for all the support and enthusiasm from both our suppliers and customers,” said Chris. “We are already looking forward to next year’s open day which will be held on Tuesday February 11th.”
Jonathan Rook (left) talks through the features of one of the latest Massey Ferguson tractors with visitors from Rothamsted farms.


  • Written by: Farmers Guide
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