Machinery News

  • Written by: Farmers Guide
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2012 Amazone sales hit a new record

At the site in Hude-Altmoorhausen, Amazone has built an ultra-modern production facilty for the manufacture of large area seed drills.

Amazone has reported a very successful 2012 performance with record sales of 460 million Euros, up 16 per cent on the previous year.

This year, the family-owned and managed company is celebrating 130 years in business and Amazone directors Christian Dreyer and Dr. Justus Dreyer have commented that they expect sales to continue to grow; “Although we must ensure that the development is manageable, Amazone will continue to grow. Our objective, which is to top the 500 million Euro turnover mark, is getting closer”.

“Whatever our success, we attach great value to this healthy growth” the directors continue. Objective is not “turnover for turnover sake”, but instead to sustainably meet the demand for Amazone machinery. Therefore, parallel to the turnover increase in 2012, a total of 20 million Euros was invested in extending the infrastructure of Amazonen-Werke. Expenditure on research and development amounted to 5% of the turnover. The number of employees has increased to 1,700, with particular emphasis on the areas of service and electronics development which have been increased exponentially.

Amazone’s exports accounted for almost 80 per cent of trade, and the markets with the highest trading figures were Germany, France, Russia, Poland, Scandinavia and Great Britain. Amazone Ltd in Great Britain, for example, which is celebrating its 30th year in business, achieved also a record turnover in 2012. Amazone has also expanded its sales figures above average in France, Poland and Kazakhstan.

The directors explain the increasing demand for Amazone machinery partly because of the good income situation in agriculture, and also because of the company’s reputation as a globally active specialist for intelligent crop production. “Innovation is our tradition” is therefore the motto in the 130th year in the company’s history.

A clear emerging trend is that this technical progress is dominated by the use of electronics, reports the company. “For Amazone machinery this means that it literally becomes increasingly ‘intelligent’. More precision in application, additional cost savings, more environmental compatibility and more operational comfort for the operator are the clear benefits which we can achieve via electronics” says Amazone director Dr. Justus Dreyer.

Turnover increase with new models

Amazone’s turnover increases in 2012 covered all production lines, and according to the company, the new models in the Amazone programme contributed over-proportionally to the increase. The Pantera self-propelled sprayer and the new trailed UX11200 12,000 litre tandem-axle trailed sprayer are reported to have been very well accepted by the market.

Sales figures for the EDX precision seeders significantly increased in 2012 and the Catros compact disc harrow, and the Catros+ equipment option with serrated discs have resulted in a growth in terms of sales figures. The Citan large drill, which Amazone has supplemented by the Citan 6000 in a 6m working width, is said to have also gained the company extra sales.

Amazone stated that for 2013, its after-sales service will be further intensified, the production programme and the electronics competence will be expanded and different new development projects will be intensively promoted. “We want to be the most innovative and most service-friendly business in our sector of competence, whereby we further continue to rely on precision and speed. This does not only apply to the products but also to the service, the sales and all other corporate divisions.”


  • Written by: Farmers Guide
  • Posted:
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