Machinery News

  • Written by: Farmers Guide
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Holmer becomes part of the Exel Group


 With an anticipated price tag between 460,000 and 480,000, Holmer’s Terra-Dos T4-40 concept harvester was demonstrated to the UK press in February and is due to be available for the 2014/15 beet harvesting season
Sugar beet harvester and handling machinery manufacturer, Holmer, is now part of the Exel Group, with Exel having purchased 100% of the German Holmer Group.


With 380 employees in six countries; Germany, France, Poland, Czech Republic, Ukraine, and the USA, Holmer claims it has the greatest market share in its sector, also active in 43 countries through its distribution network.


The company reports that at the Beet Europe sugar beet demonstration at Seligenstadt 2012, Holmer set the benchmark for extraordinary lifting performance, lifting quality and loading efficiency and that its Terra Felis 2 had the best test results for loading and cleaning performance, with the lowest losses. The Terra Felis 2 is now well established as the must have machine in this market says the manufacturer.


Exel Industries operates in agricultural, industrial and consumer markets, and is continuing to develop its portfolio with this latest acquisition of the Holmer Group. Exel Industries launched the Exxact brand of sugar beet harvester at SIMA 2013, incorporating Moreau, Matrot and Agrifac products, the Agrifac sprayer and beet harvester business having been purchased in July 2012.


With Holmer and Exxact branded machines, the Exel Industries Group now claims to offer the largest range of sugar beet harvesters on the market, making it the world leader for sugar beet harvesters.


With its business philosophy, to lead and to position their companies as strong brands

inside the group, Exel Industries is the ideal partner for Holmer, explains Holmer chief executive officer, Wolfgang Bergmann. The affiliation to Exel Industries as a family-led enterprise in the agricultural machinery section with a worldwide leading position in the precision-spreading-technology for plants and materials, was the right step for Holmer to ensure a successful future, he adds.


Exel Industries chief executive Guerric Ballu,says of this new acquisition: We are very pleased to welcome Holmer into our Group. The strong awareness of the Holmer brand, the range of its distribution networks and the products it offers are significant assets for us in continuing to grow in the sugar beet harvester market and further strengthens our position with our farming customers. I’m delighted to be able to count on the commitment of the existing managing team and on the friendly support of Mr Alfonse Holmer, the founder and historical director of the Group which bears his name.

Holmers arrival within the Exel Industries Group will permit consolidation in the world sugar beet harvester market. This is why this acquisition fits perfectly with our strategy of maintaining profitable and sustainable growth in the long-term.


In the UK, commenting on the acquisition, Standen Reflex Holmer sales manager Alex Mathias says he is delighted to hear that Holmer is now on such a good solid footing with a company looking to grow Holmers business, and with interest in all its product lines; beet harvesters, beet handling equipment and systems tractors for application of solids and liquids. We have a superb range of products, and for our UK customers it provides the reassurance that the brand is secure and that investment in the range of products will continue, with an owner determined to ensure its growth in the market, he adds.


  • Written by: Farmers Guide
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