Machinery News

  • Written by: Farmers Guide
  • Posted:

Confidence high among New Holland dealers and customers at busy Royal Highland Show



Growing confidence among NewHolland dealers and customers was reflected with busy sales and interest at the company’s stand atthis years Royal Highland Show.


The annual celebration ofScottish farming, food and countryside at Ingliston, near Edinburgh, attractedaround 180,000 visitors including land managers and farmers keen to try out theblue brands latest products, reports the company.


Sixteen tractor deals wereagreed during the shows run from June 20th-23rd as wellas one for a round baler.


Bryson Tractors groundcare salesmanager John Condron sold a Boomer 35 and he said in his years at the show hehad never experienced so many requests for brochures and demonstrations.


The footfall was similar toprevious years but more people were genuinely interested in purchasingequipment, he said. The good weather helped to get people out and about.


There was a very good receptionto the products they liked the look of them and thought they were stylish,robust and well made.


With the dealers supported byNew Hollands team, including product marketing specialist Sarah Johnson, theinformation available and attention to customers was outstanding.


Attracting the crowds to thepopular New Holland stands was a stunning showcase of tractors: the T8.390,T7.270, T7.200, T6.155 and T5.95, as well as compact models the Boomer 3050 andBoomer 35.


Also on display were the FR700c/w Intellifill forage harvester, CX6090 combine, the new Roll Belt 150 roundbaler and the Roll Bar 125 Combini.


The Roll Belt 150s show debutwas extremely well received by customers and dealers alike and there was bigdemand to see the unit work in the field.


All New Hollands Scotlanddealerships were present to meet and assist clients: Agricar, Ravenhill, Fife Tractors, Lothian Tractors, Bryson Tractors and Lloyd.


Also at the show was UK andIreland sales manager James Doyle. He said: This years was an excellent RoyalHighland Show. The number of sales illustrates the upbeat mood among ourdealers and customers.


Our products got a greatreception, which was very encouraging, and particularly our new machinery. Imdelighted that our ongoing technological development and improvement is givingbuyers what they want.


Having all the Scotland NewHolland dealers there was a real boost for the network. Making our expertpresence fully felt at events like these is important for sales and raisingawareness of the top service we provide.



  • Written by: Farmers Guide
  • Posted:
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