The 2014 International Fairof Agricultural Machinery in mid-February 2014, in Zaragoza, Spain, was aresounding success for New Holland, reports the company, not only thanks to its stand covering morethan 2,500 square metres displaying all of the companys latest models andinnovations, but also because New Holland was the brand that won the mostprizes for its technological innovations. These included an outstanding innovation award forthe Opti-grape system, and technological innovation awards for the Opti-Speed system on CX7000/8000 and the SmartTrax rubber track technology for theTK4000 series crawler tractors.
The awards were presented by His Royal Highness the Prince of Asturias,Felipe de Borbn, who was accompanied by the Spanish Minister of Agriculture,Miguel Arias Caete. New Holland brand president Carlo Lambro, togetherwith New Holland general director for Spain, Riccardo Angelini received theawards on behalf of the company from the Prince.
New Holland said the Prince wasespecially impressed by New Hollands stand with its spectacular visual andtechnological resources, as well as the wide range of machinery on display. Theaward ceremony itself was held in front of a large audience inside NewHollands stand. The Prince showed most interest in the CX8000 superconventional combine, with its impressively powerful appearance, commented the company.
I consider these awards a well-deservedrecognition of New Holland, said Carlo Lambro, They highlight one of the real strengths of our brand; our team,which has shown constant, unwavering dedication, and our efforts andinvestments in developing the most cutting-edge technological innovations,which improve the efficiency, productivity and sustainability of agriculturalprofessionals all around the world. You cant talk about the future withoutconsidering how important it is to invest in new products and innovations, andthats the firm commitment of New Holland.
A technicalinnovation award was bestowed on the Opti-Speed system on the CX7000 andCX8000 Elevation range of super conventional combines, which delivers up to 10 per centhigher productivity. This unique system automatically varies the strawwalkerspeed based on the fields gradient. The operator simply selects from fourpre-sets: wheat, maize, rapeseed and rice, and the Opti-Speed system takescare of the rest. When driving uphill, the strawwalker speed reduces todecrease the transport speed of the straw over the strawwalkers and whendriving downhill, strawwalker speed is increased to prevent blockages. Thissystem is particularly beneficial for maize harvesting thanks to slowerstrawwalker speeds
The optionalSmartTrax rubber tracks, available on the TK4000 range of crawler tractors,received the FIMA 2014 technical innovation award. Offering exceptionaltraction and durability, these road-legal rubber tracks reduce vibrations tosignificantly enhance operator comfort and facilitate road transport. Thecomposition of the rubber tracks enables some flexion when they come intocontact with the ground, which consequently lowers soil compaction, reducesdamage to cover crops as well as soil scarring when performing headland turns.The rubber tracks are fully interchangeable with the standard steel variantwhen ultimate traction is required.
In addition, NewHollands stand included a series of large areas each displaying differentproducts, together with a very important area dedicated to the services NewHolland offers to all of its clients. The services range from technical serviceand Top Service through to financial services and spares. A special feature atthis years edition was a section dedicated to the companys presence at the2015 Expo in Milan, which will offer a unique opportunity to promote itsconcept of sustainable agriculture.