Machinery News

  • Written by: Farmers Guide
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On-line machinery auction facility proves a success


Over300 buyers bid more than 375,000 in the first on-line sale held by auctioneer Brown& Co, which saw more than 60% of the 200 lots sell in excess of reserve.

The10-day sale took place in February and, following the sale, many more lots have sold at reserve or the highest underbid.

All of this was achieved without a machine having tobe moved, said Brown& Co auctioneer Simon Wearmouth. The reason for holding the sale was toprovide a service to farming clients to sell machinery by auction withoutneeding to transport anything anywhere.

All clients needed to do was to take some digitalphotographs and email them to us with an entry form and they were in put infront of a worldwide audience. With the added benefit of no buyers premium,and no charge if the lot didnt sell, the sale proved to be a tremendoussuccess.”

The auction,which included entries from across Great Britain, attracted interest fromPoland to Pakistan as well as Ireland and the UK, said Mr Wearmouth. Itincluded tractors, sprayers, cultivators, drills, fertiliser spreaders as wellas an assortment of wheels, tyres, stakes and even a steel-framed building.

Thelast half an hour of bidding made for some high adrenaline viewing there wasplenty of frantic clicking among bidders.

Some notable sales included a 2004 JCB Fastrac 2140which made 16,000, and an MF 6455 from the same year, which sold for 15,600.

The sale was held over a period of 10 days to givebuyers an opportunity to enquire about lots and even to arrange a viewing,which plenty did, said colleague Elizabeth Allen.

The great result shows that buyers from around the world are more thanhappy to use this high tech method of sale.

While Brown & Co has no intention of replacingtraditional onsite auctions with the new on-line service, with transport costsas high as they are we see this as a very viable method of sale.

Now we have demonstrated the appetite for such aservice, it is the intention to make online auctions a regular feature of ourauctions calendar.

The sale was promoted via traditional advertising,mail shots and the use of Twitter using the hash tag #onlinegavel via [email protected]_agri account.  It wasamazing to see the apparent effect some of the tweets had in attractinginterest to lots, said Mrs Allen.


Entries are now being taken for the next Brown& Co on-line auction to be held in April. Anyone interested in entering a lot should contact Elizabeth Allen on01775 717894.


  • Written by: Farmers Guide
  • Posted:
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