Business News

  • Written by: Farmers Guide
  • Posted:

Jeremy Clarkson swaps Ferraris for farming in new show


As viewers await the next season of The Grand Tour, returning to Amazon Prime in 2020, Jeremy Clarkson will be providing an insight into the struggles and delights of modern farming through his new show, I Bought A Farm.

Clarkson is swapping his ‘need for speed’ for the ‘need to conserve’ as he publicly works his 1000-acre carbon neutral arable farm, Diddly Squat, following recent calculations regarding the planet’s dwindling food supply.

‘Scientists calculate we have just 90 years before we run out of food, because of soil depletion. That’s just 90 more harvests,’ Clarkson told The Sunday Times.

His farm, located in Chipping Norton, Oxfordshire, had previously been criticised by agricultural experts for its poor quality of land. Clarkson set about increasing biodiversity by planting maize, sunflowers and mustard, as well as clearing water sources and implementing a scheme of tree/hedgerow planting to create new habitats.

Diddly Squat has now become a respectable working farm growing the staples of wheat, barley and oilseed rape, ready for filming this September.

‘We’re not making Countryfile. We’ll be showing it warts and all. For example, I have no view on badger culling in terms of whether it’s necessary, but if it’s happening we will not shy away from putting it in the programme.’ Clarkson continued.

Although the famous petrolhead’s U-turn on environmental concerns is surprising, Clarkson’s sense of humour is unwavering as he responded to vegetarian claims –

“I do eat chicken. But that’s just a vegetable with a head.”


  • Written by: Farmers Guide
  • Posted:
Prev Story:Oilseed rape gross margins remain head and shoulders above other break cropsNext Story:Is ferric phosphate a force to be reckoned with?