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  • Written by: Farmers Guide
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Sole Bay – insurance with a difference

Sole Bay founder and owner, Tim Long.

A service-focused insurance broker has opened in Suffolk offering a new level of insurance advice for farmers, claims its founder.

The combination of access to innovative underwriters, quote technology and hard work has already generated interest and plenty of enquiries, said owner and farmer’s son, Tim Long, who has over 25 years’ experience in the agricultural insurance market with access to some of the best insurance policies available.

“What is important to us is to be able to give the best advice to farmers,” commented Mr Long at the company’s Woodbridge base. “We pride ourselves on being able to put together a really broad policy and communicate this in a way that is clear and effective and, for some clients, making significant cost savings.

“The challenge now is to get that message across to as many people as possible,” he added.

With insurance brokers becoming larger and focussing more on the bottom line, Mr Long said that, increasingly, price has become the only consideration. “At Sole Bay we expect the price to be right and accept that it is a major factor, but we provide other benefits as well; being with you when a claim occurs, understanding the sector and comparing the quality of the cover across insurers to build the protection around your specific needs.

“Central to our offering is the wish to provide client-led insurance advice to protect you and your farm, business or home.”

More information on Sole Bay can be found at

  • Written by: Farmers Guide
  • Posted:
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