Machinery News

  • Written by: Farmers Guide
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Cubic Telecom announces ‘smart farming’ partnership with CNH Industrial

Imagine a fleet of tractors that can gather real-time data to help farmers increase productivity and streamline efficiency. That is now achievable thanks to a new and unique partnership between CNH Industrial and Cubic Telecom – the world’s leader in connected vehicle software.

The partnership, announced today (23rd March) allows CNH Industrial’s agricultural brands, Case IH, New Holland Agriculture and STEYR, to initially deploy Cubic’s PACE platform across tractor, harvester and crop protection models, with possible further future expansion. This global partnership is the first of its kind for CNH Industrial and will be operational in Europe, Brazil, North America and the Asia-Pacific markets for selected models released from 2020.

Cubic Telecom’s PACE platform enables worldwide connections to LTE and 5G, so that CNH Industrial’s brands’ customers can keep remotely collecting and managing data on their terrain and machines to maximize productivity and crop yield all around the world.

With thousands of the company’s vehicles set to be connected from 2020, this collaboration brings Cubic off-road and marks its first delve into the agricultural IoT ecosystem. Later in the year, Cubic Telecom will be extending its connectivity solution offering within the CNH Industrial brand portfolio, to cover both IVECO commercial vehicles as well as CASE and New Holland Construction.

“It was time to go off-road and timing was perfect as CNH Industrial sought a global real-time connectivity platform to manage their next fleet of agricultural vehicles” said Barry Napier, CEO and Executive Chairman at Cubic Telecom. “This further validates Cubic Telecom’s commitment to expand into new verticals and deliver on our sustainability focus by using data analytics to reduce the overall environmental impact of our customers’ end product. CNH Industrial is a global leader in the agricultural sector and this partnership marks a significant milestone for Cubic Telecom.”


  • Written by: Farmers Guide
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