To thank farmers for feeding the nation, Morrisons says it is offering a 5 per cent discount on shopping to its farmers, and is reopening steak and seafood bars.
The retailer will open a summer BBQ and Steak Bar, as well as a BBQ and Seafood Bar to help struggling British farmers and fishermen, and to offer customers a wider range of fresh meat and fish.
Certain foods have seen customer demand and industry prices plummet since the start of the lockdown, as one third was destined for the restaurant and catering trade, Morrisons said.
Meat and fish producers have been unable to sell certain products destined for restaurants, including high quality steaks, joints, whole fish and shellfish.
Morrisons will also offer a five per cent discount to its 2,700 farmers when they buy their own groceries to support them and their families. A discount card will be sent in the post which can be used from Thursday 23rdApril until 12th July when the scheme will be reviewed.
Eligible farmers include livestock suppliers supplying lamb, beef and pork to Morrisons; egg suppliers who supply Morrisons directly; dairy farmers with a Morrisons contract and fruit and veg growers supplying Morrisons directly.
Chief executive of Morrisons, David Potts, said: “This is a difficult time for the nation and it’s a very difficult time for farmers and fishermen. We’re the biggest supermarket customer for British farmers and they continue to provide very good quality British food in the face of very real challenges. We want to show our thanks for all their work in feeding the nation and encourage our customers to buy British food.”
NFU president Minette Batters said the news was “incredibly welcome”.