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  • Written by: Farmers Guide
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New farm essentials site offers support network


A brand new farm essentials store, www.allagri.co.uk has been unveiled by the international company, Elta Group.

Unlike other online agricultural stores, All Agri has been designed to give farmers a break from the stress of staying on top of farm requirements.

As 2020 presents some of the toughest challenges for British farming, Elta Group says All Agri is committed to proactively supporting the industry’s mental health and well-being, which includes supporting the work of the Farming Community Network and the Farm Safety Foundation.

Combining over 100 years of industry experience, All Agri was created by farming experts to offer knowledgeable, trustworthy advice and extensive product ranges on one unique platform. It brings together products from across Elta Group’s agricultural division, comprised of brands such as Bowden & Knights, Hydor, Animal Aids and FarmTech Services.

Tom Bell, Elta Group’s agriculture product manager says: “2020 has definitely accelerated everyone’s dependency on the connected world. And staying on top of farm supplies is at the forefront of people’s minds, especially in an unpredictable climate. Farms need to be more prepared than ever as the inability to get hold of the essentials could lead to serious operational issues in some businesses.

“While All Agri has been in our plans for some time, I’m glad that we can bring it to market at a time when farmers need support more than ever. Driven by the concept of ‘farming with feeling’, the new brand will be supporting mental health with the goal of providing a good feeling across every interaction, leaving customers to rest assured their consumable requirements are being taken care of. One less thing to worry about.”

Featuring on the website will be the easy-to-navigate product categories, covering areas such as consumables, pest control, ventilation and animal health. There will also be guidance on ventilation, poultry health and chemical advice, along with a live chat to ask questions and get up-to-date information.

The website will initially include over 250 products for poultry farms, as endorsed by the existing companies, with expansion plans to incorporate pig, dairy, equine and many other markets over the coming months.

Availability and a solid delivery proposition are also fundamental drivers of the new site. All Agri will be offering next day delivery so that farmers can get what they need instantly.

Lucy Evans, head of marketing services at Elta Group, talks about the new brand: “We conducted extensive market research into what’s currently available for farmers and saw that there wasn’t really anything that felt like it was in touch with farmers’ day-to-day challenges.

“We know farming can be a lonely job sometimes, so we wanted to create something that’s deeper than a transactional exchange. Customer experience is at the heart of all of our processes and each engagement has been planned meticulously. We really look forward to seeing what farmers think to it.”

To celebrate the launch, All Agri is offering a 10% discount when you sign up to their newsletter.

To start browsing and buying, visit All Agri at: www.allagri.co.uk


  • Written by: Farmers Guide
  • Posted:
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