#YourHarvest campaign launches to celebrate harvest 2025
13th June 2025
The NFU is launching the #YourHarvest campaign that is set to showcase farmers’ hard work and dedication, as well as celebrate the amazing crops they grow and thank the public for backing British farming.
Over the coming months, combine harvesters will be rolling in fields right across the country as arable farmers bring home the harvest, producing the food, fibre and energy that fuels the nation.
However, this year’s harvest takes place against a backdrop of some huge challenges impacting the sector, including one of the driest springs on record, ongoing market volatility, changes to inheritance tax and the sudden closure of the Sustainable Farming Incentive (SFI).
Speaking at the start of this year’s Cereals Event, NFU combinable crops board chair Jamie Burrows said: “Being an arable farmer is such a fantastic job, particularly at this time of year when we get to jump in our combine harvesters to bring home the harvest.
“#YourHarvest is an opportunity to showcase what we do in producing the food, fuel and fibre that keeps the nation going as well as thanking you for your support and continuing to back British farming.”
Tough years for the industry
Mr Burrows added that the last couple of years have been very tough for the industry. “Last year’s devastating rain and flooding resulted in the second worst harvest in over a decade. This year, we are faced with a different set of equally frustrating issues.
“Unprecedented levels of change for farming families and their businesses hit by the family farm tax, the sudden closure of the SFI and financial losses carried over from last year’s harvest, which have seen farmer and grower confidence slump to an all-time low. Now it’s the ongoing dry weather which is causing concern.”
The expert explained that the latest report indicates a worrying decline in the condition of UK crops, particularly winter wheat and barley – the proportion of the crop rated as good or excellent is much lower than at this same time last year.
“Last week we did get a sliver of good news with the announcement of a review aimed at tackling unfair practices in the combinable crops supply chain, which follows extensive campaigning by the NFU crops board with Defra.
“This will help create greater transparency and certainty over the operation of contracts and allow us to make informed business decisions which would improve profitability and drive long-term investment in the industry,” he continued.
Mr Burrows also added that the NFU has continued to make a strong case for investment in the farming sector, highlighting within the NFU’s Harvesting Growth document the funding that is desperately needed to increase productivity and support resilient, sustainable arable farming businesses.
“This must include a continuation of the SFI, which is crucial in helping arable farms deliver environmental goods such as boosting nature, creating habitats for wildlife, and improving soil health and river quality, alongside producing sustainable and affordable food.”
NFU has promised to share behind-the-scenes insights into the harvest process, details that many members of the public rarely see, and showcase the expertise, dedication, and sheer perseverance required to grow and harvest viable crops under such testing conditions as part of the #YourHarvest campaign. Read NFU’s useful social media tips for inspiration.
READ MORE: £100m cuts announced: ‘Farmers will need to do more with less’
READ MORE: DEFRA to review unfair practices in crops supply chain
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