SesVanderHave announces direct-to-farm seed sales ahead of Cereals 2025
4th June 2025
Ahead of Cereals Event 2025, SESVanderHave announced that UK sugar beet growers can now buy seed direct from its plant breeders as well as access the latest genetics together with a wide range of seed treatments.
The move by the global breeder of sugar beet SesVanderHave results from changes made to the British Sugar Seed agreement, first announced in 2024.
The full implications will be announced to visitors to Cereals Event 2025.
SesVanderHave’s UK director, Ian Munnery, said: “Essentially, growers who buy direct from us will have access to all our varieties, ranging from long-established varieties such as Magpie and Wren, as well as the newest top-performing varieties on the Recommended List, including Antler, Gadwall, Hoopoe and Hilleshög’s Aslan.
“In addition, we are able to offer brand new varieties which have completed National Listing and are candidates in BBRO 2025 trials. These include Possum, Snipe, Pintail, Partridge and Grouse, which are the next generation in terms of yield and agronomic characteristics.”
Pelleting and seed treatments tailored to growers’ needs
For growers with confirmed AYPR rhizomania, the company has Osprey, which remains the only BBRO Recommended Variety for AYPR. While for those with NERT (BCN) challenges, there is the established Hoopoe or the new promising variety Pintail.
SesVanderHave said that seed will be from harvest 2025 to ensure top germination while stocks last.
“The seed we will sell will be processed in SesVanderHave and Hilleshög facilities, so we will be able to offer a wider choice of pelleting and seed treatments tailored to growers’ specific needs,” Mr Munnery concluded.
Full details of the new arrangements, together with expert advice from members of the SesVanderHave team, will be launched on Stand 239 at Cereals Event 2025, and bookings can be made through the online shop here.
Read more sugar beet news.
