From grain to dairy: DueTrade teams up with Mill Dairy Service

Farming has never been short of challenges, and in recent years, the pressure on time, margins, and efficiency has only intensified.

Alongside the practicalities of running a herd or managing a cropping schedule, farmers are increasingly expected to deal with suppliers and service providers in ways that feel more suited to office desks than farmyards.

With so many moving parts in a modern farm business, keeping supply chains simple and accessible has never been more important.

This is where technology, when it’s done right, can play a valuable part. Not technology that adds extra work, but tools that reduce paperwork, cut down on phone calls, and make it easier to order the essential products and services that keep farms ticking over.

That is exactly the thinking behind a new partnership between DueTrade and Mill Dairy Service.

New partnership

DueTrade may already be a familiar name to many. The company is a software developer who built the Dewing Grain app, which has become a trusted way for farmers to buy and sell grain directly, without needing to spend hours on the phone or tied to a desk.

The team behind that innovation have now turned their attention to the dairy sector, forming a partnership with one of the region’s most respected equipment suppliers, Mill Dairy Service.

Mill Dairy Service has built its reputation by supplying, installing, and maintaining dairy equipment across the nation and further afield.

For decades, it has been the kind of company farmers rely on – local, knowledgeable, and dependable, with the sort of technical know-how that makes the difference when things need to keep running smoothly.

Mill Dairy Service’s name carries weight not because of glossy marketing but because the team have been out on farms, day and night, helping producers get the job done.

Mobile-friendly app

What this new partnership brings is a practical way for farmers to order the products they need from Mill Dairy Service through a straightforward, mobile-friendly app.

The idea isn’t to replace the personal relationship that farmers have with their suppliers, quite the opposite. It’s about making the process of ordering simpler and faster, so those relationships can be focused on the areas where they matter most: advice, service, and support.

Claire, managing director of Mill Dairy Service, explains the thinking behind the move:

“We wanted to provide our customers with an enhanced user experience when placing an order with us and the DueTrade App offers a more streamlined and user-friendly experience compared to mobile websites.

“With all our products available to order at their fingertips, the app allows us to directly communicate with our customers, offering push notifications with updates and offers, as well as order updates.”

Built with farmers in mind

Too often, technology in farming is presented as a one-size-fits-all solution, or worse, as something dreamed up in an office far removed from the realities of agriculture.

What makes this project different is that it has been built with farmers in mind, and shaped in partnership with a supplier who knows its customers inside out.

The ordering system is designed to be as easy to use as sending a text, but with the reliability and structure that helps both farmers and suppliers keep track of what’s been ordered, what’s been delivered, and what still needs to be supplied.

For Mill Dairy Service, it’s another step in its commitment to supporting the dairy community. The company has always been about making sure farmers have the kit and service they need to keep their businesses running efficiently. Now, by linking up with DueTrade, that same commitment is extended into the digital space.

For DueTrade, this marks an important milestone too. Having proven the concept with the Dewing Grain app, the company is now demonstrating how the same approach can work in other parts of agriculture.

And while this partnership is focused on dairy equipment, the wider message is clear: any supplier serving farm businesses could benefit from giving their customers the option to order in this way.

Freeing up time

The reality is that many farmers are already comfortable using apps for everything from banking to booking machinery tests. Ordering farm inputs and equipment is a natural next step.

An app doesn’t remove the need for conversations, but it does take away the friction of playing phone tag or searching for catalogues when time is short.

It means farmers can place an order at a time that suits them – whether that’s early morning before milking or late at night after finishing a day’s work.

Other suppliers might want to take note. The partnership between Mill Dairy Service and DueTrade shows that digital ordering doesn’t have to be complicated or impersonal.

In fact, it can strengthen the link between supplier and farmer by freeing up time for better service, clearer communication, and faster responses. It’s an approach that respects the traditions of farming while recognising the realities of modern business.

An extension, not replacement

Technology in agriculture works best when it feels like an extension of the way farmers already operate, not a replacement for it. By combining Mill Dairy Service’s trusted reputation with DueTrade’s ability to design straightforward digital tools, this partnership has found a balance between innovation and practicality.

For farmers, the benefit is simple: another way to get what they need, when they need it, without extra hassle. For suppliers, it’s a reminder that embracing digital platforms doesn’t mean losing the personal touch – it means delivering it more effectively.

Farming has always thrived on strong relationships and trusted partnerships. The tie-up between Mill Dairy Service and DueTrade is a reflection of that same principle, adapted for a new era. As agriculture continues to face pressure to do more with less, this kind of practical technology will likely become an increasingly familiar part of everyday farm business.

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For more information, or to find out how DueTrade can help develop software for your business, visit the company website.

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