Rural Asset Finance to meet farmers at numerous shows this season
28th April 2025
County show season is here again – which is always a great opportunity for the British farming community to get together.
Among those looking forward to meeting fellow farming folk at the spring county shows is Ben Wood from specialist agri-lender Rural Asset Finance.
Mr Wood said: “County shows have an atmosphere all their own. I just love spending the day meeting people who might come from different types of farming backgrounds but who all have that shared passion for the countryside.”
There’s a reason why Mr Wood enjoys that connection. He, like his colleagues at Rural Asset Finance, comes from a farming family.
“I love looking at all the tractors, the machines, all the new tech – there are some amazing bits of kit out there, some of the gadgets are incredible,” Rural Asset Finance’s head of sales added.
“But what I love most of all about these days is the people. You make new friends, you catch up with old ones – talking farming with farmers is my happy place!”
Mr Wood will get plenty of opportunity to do just that, as Rural Asset Finance once again sponsors the CLA marquee at the Suffolk, Norfolk and Lincolnshire shows through May and June.
Mr Wood said farmers will appreciate that the team at Rural Asset Finance speaks their language.
“I love talking to farmers, but I think they like the fact that we are lenders who are genuinely interested in their businesses on a farming level, and understand what they do.
Because we all come from farms, we understand the day-to-day of what that looks like, the challenges, the issues, the idea that no two days are the same.”
‘We get it’
The RAF team said that this understanding enables them to offer finance solutions that are farmer-led. They created bespoke packages to suit individual situations and requirements.
The team also understands that in the current uncertain climate, farmers need support, whether it is to shore up their traditional food production or expand into diversification through tourism, countryside management, renewable energy or any other innovative alternative revenue streams that can be based on the farm.
“I think the farmers we meet genuinely appreciate not just that we speak their language, but ‘we get it’, we know what they go through, because our own families have likely faced similar uncertainties and challenge.
“But it’s not just about the challenges – it’s knowing what it feels like when things go well, too, and being delighted for them when their projects and ideas are really successful.
That’s why I love talking to farmers and I can’t wait for the shows, to hear those stories. Now all we need is for the sun to shine,” Mr Wood concluded.
Rural Asset Finance is sponsoring the CLA marquee at the Suffolk Show on 28th and 29th May, Lincolnshire Show on 18th and 19th, as well as the Royal Norfolk Show on 25th and 26th June.
Visit the Rural Asset Finance website for more information.
Read more farm business news.
