Beef chocolate bar launches as part of Great British Beef Week celebration
24th April 2025
A milk chocolate bar made of reduced homemade beef stock, Guinness and seasoned with ‘oxo cube’ has been created at the Hinds Head pub.
The winner of the Pub of the Year for Food in the Great British Pub Awards, Heston Blumenthal’s the Hinds Head in Bray has developed an elevated menu dedicated to showcasing the very best of British beef.
Central to this is a new creation called The Beef Chocolate Bar, a salted caramel petit four made with dark chocolate, reduced homemade beef stock, reduced Guinness and seasoned with “oxo cube” to provide a sweet, salty, bitter meaty goodness.
It is inspired by a past creation from Heston – the OxChoc, which was created at his three Michelin-starred restaurant The Fat Duck. This was a milk chocolate bar that used a wagyu reduction in addition to caramel and nougat.
For Great British Beef Week, the Hinds Head will be adding new beef dishes to its menu, including English wagyu sirloin, T-bone, beef tartare, beef Wellington.
READ MORE: Farming bosses unveil 10-year vision for thriving beef sector
Well-known classics meet new creations
Guests will also be able to ‘boost’ the meatiness of their food with the Hinds Head’s ‘Roasted Spice Seasoning’.
This consists of white peppercorns for a sharp, peppery punch; black cardamom for a deep smokiness; coffee for a rich roasted flavour; star anise for a meaty boost, and garlic powder.
Heston Blumenthal OBE said: “So many of our dishes are based around beef so we are delighted to support Great British Beef Week by developing a new creation and showcasing some of our most popular beef dishes from today and the past.”
The Hinds Head sources its beef from Aubrey Allen, known as the chef’s butcher, a third-generation family business and leading supplier of ethically sourced, naturally produced meat.
Great British Beef Week is a nationwide campaign that celebrates the exceptional taste of British beef while highlighting the hard work and dedication of the farmers who produce it.
Great British Beef Week started on 23rd April, and is organised by Ladies in Beef and supported by AHDB.
Read more livestock news.
