Farmer campaigns against fake farm names on products in UK stores

Mr Bailye has pointed out that Tesco has been showcasing fake farm names on its products. 

He posted on X (formerly Twitter): ‘None of these farms exist. All are works of fiction by Tesco supermarkets. 

‘This farm washing practice should be made illegal, it deceives consumers and makes nonsense of Red Tractor traceability.’ 

Mr Bailye added that the food labelling should be clear and plainly showcase products’ country of origin. 

Ben Aveling of Radmore Farm located in East Midlands added: ‘Completely agree with Clive. Having been a diversified farm for 20 years, I know this all too well.  

‘It wasn’t long after we set up Radmore Farm Shop, I noticed ‘Redmore Farm’ appeared somewhere on shelves. You couldn’t make it up.  

‘Supermarkets including Tesco have to stop. It’s misleading the consumer.’

A number of supermarkets have previously been criticised for using fictitious farm names on their products. Last year Riverford teamed up with a group of farmers to campaign against the practice.

Completely agree with Clive. Having been a diversified farm for 20 years I know this all too well. It wasn’t long after we set up Radmore Farm Shop I noticed “Redmore Farm” appeared somewhere on shelves 😂 you couldn’t make it up.
Supermarkets including @Tesco have to stop. It’s… https://t.co/oGpVTGYGew

— Ben Aveling- Radmore Farm (@Radmore_farm) April 24, 2025

‘Public wants to support British farmers’

Campaign group No Farmers, No Food said on X: ‘The UK government should legislate that supermarkets must immediately stop farmwashing in order to fool shoppers into thinking that certain food products come from British family farms when the food actually comes from overseas.

‘Stop supermarket farmwashing now.’

The Farming Forum said research has shown that the public wants to support British farmers, so they should not be falsely misled by stores. 

‘Check the labels carefully. Family farms need the help of the British public. The government are not listening to farmers, but they just might if the great British public get behind us.’ 

We have a whole campaign running next week. Please share if you can, we need change for our survival. Repost with the title JUST SAYING pic.twitter.com/aWmfmzIdyq

— TheFarmingForum (@TheFarmingForum) April 24, 2025

Tesco has responded to the allegations by saying: “We are proud to be British agriculture’s biggest customer and are a leading supporter of the thousands of British farmers who provide our customers with quality, affordable produce year-round.  

“These brands are named to represent the quality specifications that go into every product. All our packaging clearly displays the country of origin to help customers make an informed decision when they shop with us.”

Read more food and drink news.