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A new brand with women farmers at its heart

Coffee fans can now buy beans and grounds with a conscience, from a brand created by a woman passionate about supporting female growers who are striving to survive in a male-dominated industry.

Inspirational Cheshire farmer wins Dairy Woman of the Year

Dairy farmer Karen Halton from Cheshire has scooped this year’s prestigious Dairy Industry Woman of the Year award at the virtual Women in Dairy (WID) conference held yesterday (30 September).

Unique clothing range is a hit with farmers

When farmer Jack Sheffield spotted a gap in the market for an exciting clothing brand for young farmers, he decided to create his own line. His company name, Feel Alive Agri, was inspired by a joke between friends, which later took off on social media. Farmers Guide spoke to him to find out more…

Finalists chosen for Dairy Industry Woman of the Year Award

The finalists for the prestigious Dairy Industry Woman of the Year Award – which recognises the achievements of women in the British dairy industry – have been selected.

‘Mindset and marketing’ – the key for new businesses

As Covid-19 continues to impact the way we live outdoors, there is a growing appreciation for the Great British countryside. And as the prospect of overseas travel is fraught with potential complications, many more of us are opting for the ‘staycation’.

AHDB’S latest midweek meals campaign is a cut above

Ninety per cent of people who saw the latest AHDB promotional campaign said it showed pork as a healthy food choice, according to new figures.

Farmer spots gap in the market for durable, stylish work shirts

When farmer Claire Power moved from Australia to Ireland nearly a decade ago to be with her partner, she was disappointed to find a lack of good clothing options for farmers in the UK – she says the basic t-shirt and jeans combo left her ‘looking like I’d just been through a lawnmower’.

‘Embrace the elements’ with skincare designed for rural life

Breathing the fresh air of the Great British countryside may have many health benefits, but the weather can be hard on the skin, which is what inspired Claire Barker to develop a skincare range especially for those who enjoy the rural way of life.

Unique craftsmanship inspired by the countryside

A unique range of cowhide and vintage accessories has proved particularly popular with farmers and countryside dwellers, who can buy one-off pieces, even matching the unique markings on bags and belts to their own livestock and horses.

Countryside creations sourced from nature

Growing up on her family’s smallholding, surrounded by livestock and taking part in a variety of country pursuits, Jasmine King wanted to combine her two loves, art and the countryside.

‘Eat out to help out’ initiative addressed in open letter to Rishi Sunak MP

In an open letter to the Chancellor of the Exchequer, The Rt Hon Rishi Sunak MP, the National Beef Association (NBA) has praised the new ‘Eat out to help out’ initiative, but feels that an opportunity has been missed to help UK food producers.

Aldi CEO vows never to sell chlorinated chicken

Aldi UK’s CEO Giles Hurley has said that the supermarket will not sell chlorinated chicken or hormone-treated beef, regardless of any future trade deals.

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