The 2021 Doe Show – which usually attracts 8,000–10,000 visitors –
is expected to attract more than ever before, as the dealer event adapts to Covid-19 restrictions and moves online.

Customers are able to ‘visit’ the Doe Show from the safety of their own homes, select brands and products that interest them and follow links to take them to unique manufacturer pages where specifications, further information and product videos are available. Product specialists from the manufacturers, and Ernest Doe’s own sales teams are on-hand via online chat and by phone and email to answer queries and provide expert advice.

The Doe Show started in




25th Jan – 4th Feb




What’s on offer?





As well as viewing the latest products, the show is popular for its special offers, which can include exclusive discounts, extended warranties or attractive payment terms on anything from combine harvesters to workshop tools. Second-hand, ex-demonstration and ex-hire machinery is also heavily discounted. Exclusive Doe Show offers on new equipment are available, and customers can view these by registering through the website.

Commemorative Doe Show 2021 mugs will be sent to each customer registering.

Used machinery is available to purchase as usual, but through an online timed auction in partnership with Cheffins, running from the 25th January.
An innovative 360-degree video allows potential buyers to ‘look’ around the yard and click on tagged items for further information including lot numbers.

Doe Show Agricultural Exhibitors

New Holland

Ernest Doe is the largest UK distributor of New Holland and many of the tractors that they sell are made in the New Holland factory in Basildon - attributing to the company's close relationship spanning decades.

Case IH

Case IH is one of the most respected names in agriculture and their products include tractors (55-670hp), axial flow combine harvesters, balers, front loaders and telehandlers.


Bednar FMT is the newest addition to the Ernest Doe range, manufacturing high quality, heavy duty cultivation & drilling equipment.


Based in Germany, Lemken agricultural equipment is renowned for its quality and durability, being founded on their own special Lemken steel.


Dalbo is a Danish owned manufacturer of agricultural machines for soil preparation with integrated seed drill technology.


Maschio manufacture a wide range of agricultural machinery and attachments designed to assist farmers with some of the most difficult jobs around the farm such as decompacting soil for planting or grazing, stubble incorporation or weeding.


KRM agricultural machinery specialise in the efficient spreading of seed, feed and fertiliser, as well as more general cultivation machinery such as mowers, harrows, seed drills, etc.

Shelbourne Reynolds

Shelbourne Reynolds is a UK Agricultural Machinery Manufacturer based in Suffolk, England, specialising in Livestock, Groundcare and Harvesting Equipment.

Spearhead Machinery

Spearhead’s product range has developed through years of innovation within the mowing and mulching sector and their batwing mowers are incredibly popular with farmers.

Marshall Trailers

Producing on average 2300 units per year, Marshall proudly boasts being the UK’s longest-established and largest trailer manufacturer.

Richard Western

Based in Suffolk, Richard Western is a family-owned, family-run business specialising in the design and manufacture of high-quality farm trailers and manure spreaders.


SIP is a manufacturer of agricultural machinery used mostly for mowing, tedding, raking and gathering in fodder, picking and ensilaging maize, and spreading manure.

MacDon Industries

MacDon Industries is a manufacturer of high quality, high performance harvesting equipment including the world famous FlexDraper.


World-leading front loaders for tractors in all sizes and implements for front loaders, wheel loaders, telehandlers and other tool carriers.

Cherry Products

Cherry Products is a leading manufacturer and distributor of Telehandler attachments to worldwide markets including major OEM’s with over 400 outlets supplying farm, forestry and construction industry's with the latest equipment.

Lynx Engineering

UK Supplier of Zuidberg, Stoll, Dromone and Flexxaire.

Fleming Agri-Products

Machinery designed for Agricultural and Countryside Care including Grasshoppers, Land rollers, Hay Machinery, Rotavators, Trailers & more.

Hardi Sprayers

Hardi is an international group whose basic idea is to satisfy the user’s requirements for quality products which ensure efficient, punctual and precise application of crop protection products.


British manufacturer of farm machinery, supplying bale processors, muck spreaders, flail mowers, swath conditioners, fertiliser spreaders and tillage equipment.

Knight Farm Machinery

Knight Farm Machinery are a UK based manufacturer of specialist agricultural crop sprayers and cultivators designed specifically for intensive farming.

Cousins of Emneth

Cousins of Emneth is a family run, agricultural engineering business founded on reliable, field tested designs and good old fashioned customer service.


Spread-a-Bale is a simple, reliable and efficient time saving machine suited to all operations, regardless of scale and livestock species.

Suton Machinery

Suton specialises in the concept design and manufacture of sweeping and material handling attachments and our products are exported all over the world.

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