Driving business value and creating a sustainable food future
27th November 2020
As an industry, agriculture is facing new and unprecedented challenges. From concerns around sustainably feeding an ever-growing population to expanding consumer pressure for more visibility into how food is produced, we are at a crossroads.
A statement from TK.XS CEO, Thad Armbruster
As an industry, agriculture is facing new and unprecedented challenges. From concerns around sustainably feeding an ever-growing population to expanding consumer pressure for more visibility into how food is produced, we are at a crossroads. At the same time, we are also struggling with technology adoption. With an environment where we have point-solutions and a fragmented approach that doesn’t allow for collaboration and innovation, we are failing to meet the needs of the whole value chain.
In my 20+years leading TK.XS (formerly Technekes and XSlnc), we focused on technology as an enabler for agriculture. We used data and tech to help clients optimize their operations, improve their customer understanding, and market better to sell more and grow their businesses.
Now as part of TELUS Agriculture, we’re making a commitment to help the entire agriculture and food industry – from farm to fork – leverage technology to realise our collective potential. We believe that when we use technology for good to unlock valuable data, each contributor in the food value chain can achieve greater efficiency, collaboration and profitability, while producing food more safely and sustainably. As an independent and neutral technology provider driven by a strong social purpose, we believe we are the right partner to help the industry achieve this.
We want to support a future where farmers have the digital records to secure better lending and insurance rates, and can market their commodities at a higher value by showing the digital provenance behind value-added attributes. A future where agri-businesses and trusted partners can collaborate more closely with primary production to improve results and drive innovation.
To do this, TELUS Agriculture has assembled a team of 1,200 global experts, with over 100 million acres under management and solutions spanning across farm management and precision agronomy, to supply chain and trade promotion management.
Learn how TELUS Agriculture can help enable your business’ potential and create a more sustainable food future at telus.com/agriculture.