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Focus on efficiencies at MMS

Farm machinery and legislation are ever-evolving, and focusing on efficiencies is more crucial than ever, given the withdrawal of Basic Payments and need for profitability. Visitors to the Midlands Machinery Show on 9th–10th November will be given an insight into the latest equipment and advice to help their businesses to adapt and thrive.

Featuring hundreds of exhibitors including national manufacturers, distributors and regional dealers, live demonstrations and a packed seminar programme, there will be something for everyone, says show manager Elizabeth Halsall.

The Midlands Machinery Show is organised by the Newark & Nottinghamshire Agricultural Society and is a platform for SME and large agricultural businesses to show their diverse range of machinery and innovation to those who work or have an interest in agriculture. It attracts around 10,000 visitors over two days.

What’s on this year?

New this year will be a green power demonstration, featuring the latest electric tractors and telehandlers as well as large machinery and groundcare demonstrations.

Changes to red diesel regulations, new machinery grants and how to work successfully with your contractor are just some of the topics being covered in a seminar with the National Association of Agricultural Contractors. Such discussions are particularly relevant as over 90% of farmers use contractors, says the association’s Jill Hewitt.

Other topics in the seminar programme include how to optimise machinery sharing, succession planning and rainwater harvesting.

There will also be a focus on the environment, with a range of technical topics from carbon audits to steps towards net zero.

However, climate change does bring challenges – and increasingly uncertain weather patterns have directed arable farmers’ attention to optimising grain quality post-harvest to maximise returns.

There is lots of new technology on the market to improve efficiencies, speed throughput and protect grain, which will be on display at the show.


Keeping equipment running during busy times of year is always a concern – so supporting the next generation of agricultural engineers is vital. The Midlands Agricultural Engineering Apprenticeship Award is back for its fifth year – championing upcoming talent in the sector.

“The award aims to raise the profile of the sector and support young people from diverse backgrounds and skill-sets to develop the abilities they need to embark on successful agricultural careers,” says Simon Eccleston, CEO of the Newark & Nottinghamshire Agricultural Society.

Exclusive insight

Those interested in tractors and how they are put together have a particularly special treat this year:

An exclusive insight into the entire production line at John Deere’s Mannheim factory in Germany, thanks to a live-streamed tour of the facility on both days of the show.

“Building a modern tractor is extremely complex,” explains Chris Wiltshire, marketing manager at John Deere UK & Ireland. “Visitors will be able to see how we build and test our tractors, with commentary and close-up views.”

Tickets are now available. Entry is free but advanced registration is essential. To book tickets visit www.midlandsmachineryshow.com

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