Global initiative set to celebrate dairy farming

The new ‘We Are Dairy’ initiative will recognise innovations and positive actions in the dairy industry, with the overall winner receiving $10,000.

Dairy farm owners, managers, employees and dairy farming groups are being invited to share the incredible advancements being made on dairy farms and the positive daily impact they have on farm businesses, communities or the supply chain.

The global ‘We Are Dairy’ initiative, launched by Diversey’s Deosan Agriculture hygiene brand and Promar International, will offer one overall winner a generous prize of $10,000. It aims to recognise, celebrate and publicise the positive innovations, improvements and actions of the dairy community, which are collectively shaping the future of the industry.

Alison Cox, agricultural global application specialist at Diversey says the judges will be looking for simple, practical innovations that can be easily transferred to other dairy farm businesses.

“It’s time for the industry to stand up and demonstrate the extraordinary progress we have made in the dairy sector, and the innovative ways in which farms have adapted to improve animal welfare and sustainability.

“We are looking for dairy applicants who are excelling through improvements to the efficiency, quality or sustainability of their business.

“We’re looking for innovation, in a simple and practical form, that can be easily transferred to other dairy farm businesses and therefore deliver significant sustainable advancements. It can be anything from savings on fuel and transport or utilities to a new housing design that has seen improvement in animal health.”

Matt Sheehan, principal consultant at Promar International, adds: “For the dairy industry, we are living through a time of brilliant change and we want to celebrate the positives. Here at Promar International, we see a rural economy that’s brimming with opportunity and want to celebrate this with the ‘We are Dairy’ initiative. I want to encourage the industry to get behind this initiative and promote our progress to not only the farming community but also a wider audience including consumers.”

Applications can be made by visiting www.wearedairy.com from early February to the end of August 2021. Judging will take place in September and five finalists will be selected. The overall winner will be announced in October and will receive a $10,000 prize.

The judging team comprises of Diversey’s Alison Cox; Daniel Daggett, executive director of sustainability at Diversey, and Matt Sheehan, of Promar.

To further illustrate the progress of the innovation and advancements, and promote the industry around the globe, Diversey and Promar will publish a report highlighting the impact on climate and welfare if the processes carried out by the finalists were applied by the international dairy farming community.

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