British Rubber Co. and ZC Rubber’s commitment to quality and innovation
19th January 2026
The British Rubber Co. has highlighted its partnership with Tianli – an emerging brand that continues to make impressive strides in the global tyre market.
Following its acquisition in March 2025 by ADR Group, The British Rubber Co. promoted the well-known tyre brands Westlake and Tianli at LAMMA Show 2026.
- Tianli, established in 1985, is a global off-road tyre brand offering a comprehensive range for agriculture, forestry, construction, mining and more. The company’s catalogue includes agricultural tyres, radial and bias-ply OTR tyres, forestry and earth-moving tyres.
- Westlake, under the larger tyre-manufacturing group ZC Rubber, also offers a full portfolio, including agricultural, industrial, off-road and OTR tyres.
By bringing Westlake and Tianli together, The British Rubber Co. presents a wide-ranging selection, from dependable agricultural tyres for farm tractors and trailers to rugged off-road solutions suitable for forestry or heavier equipment, giving UK farmers and contractors access to internationally recognised brands through a trusted distributor.
Presence matters
With over 90 years of experience, The British Rubber Co. has built a reputation for sourcing both modern working tyres and hard-to-find tyres (even vintage ones), offering competitive pricing, national distribution and strong service support.
Now ranked as the eighth-largest tyre manufacturer in the world alongside its parent company, ZC Rubber, Tianli has quickly established itself as a trusted name in high-performance tyre solutions.
With the extensive technical knowledge and expertise of Andrew Winn and the team at The British Rubber Co., customers can expect exceptional support and insight when choosing the right products for their needs, the company says. This collaboration brings together the company’s industry experience and Tianli’s commitment to quality and innovation.
Tianli offers a full range of products, from agricultural and construction tyres to specialised forestry solutions. Both ZC Rubber and Tianli are highly recognised within the forestry industry, known for their durability, quality, and reliability in the most demanding environments.
As Tianli continues to expand its global presence, the company says it remains dedicated to delivering the best tyre technology and customer service, ensuring that professionals across multiple sectors benefit from products built on strength, performance, and technical excellence.
For more information, visit the company website.
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