Crawfords Group becomes distributor of Komatsu equipment

The Crawfords team said that Komatsu is a construction equipment manufacturer, known for its innovation, reliability, and performance.

This strategic partnership enables Crawfords Group to represent Komatsu’s full compact range, including excavators up to 10 tonnes, wheeled loaders, skid steers, and backhoe loaders.

“Komatsu is a renowned and respected brand, and we are delighted to bring their compact range to our customers.

“This partnership reflects our continued commitment to providing high-quality solutions across multiple industries, including construction, landscaping, and utilities,” said Nunzio Rio, group sales director of Crawfords Group.

‘Local knowledge and established network’

As a key partner, Crawfords will have stock available from all depots, ensuring equipment is available for immediate delivery. This will be supported by their dedicated team offering expert advice, product demonstrations, and aftersales support.

“We are excited to appoint the Crawfords Group, a long-established business, as our Komatsu compact dealer for the South East of England.

“We look forward to working with them and are confident their local knowledge and established network will provide exceptional service to those using the innovative range of Komatsu Utility machinery in the South East,” Brian Graham, managing director at Marubeni-Komatsu Ltd, said.

The Komatsu compact range made its public debut at the Essex Young Farmers Show, followed by the Crawfords Billingshurst Open Day, and will be showcased at further events throughout the year.

To ensure seamless integration and support, all Crawfords departments – sales, service, and parts – will receive in-depth Komatsu training over the coming months, the company confirmed.  

In addition, Crawfords will be appointing a dedicated group construction sales manager with significant construction industry experience to lead this new division. 

Crawfords added that this appointment strengthens its position as a trusted machinery partner, delivering exceptional service and industry-leading brands to professionals across the South and South East. 

Selected Komatsu products were recently displayed at the Billingshurst open day, generating considerable interest from prospective customers.

Crawfords Group business director, Alan Haynes, said: “There was huge interest in the Komatsu loaders. The Komatsu name is renowned in the construction industry but appointing us to sell and look after the range across such a large trading area introduces these machines to a much wider variety of potential customers.

“For us, it adds a new customer demographic for our other brands too.”

‘Introducing Crawfords brand to even more customers’

Crawfords Group has also recently announced a significant expansion of its AGCO sales and aftersales territory, now extending across North Hampshire, and Berkshire, including the key M4 and A34 corridor.  

In addition to this, Crawfords have also been awarded the Massey Ferguson franchise for sales and after-sales across West Sussex and South Hampshire. The company’s team said that this development marks another important milestone in the group’s continued growth and commitment to serving the agricultural industry with premium machinery sales and aftersales services.  

Operating from its established depots in Ropley and Billingshurst, Crawfords will now offer full-line support across all AGCO brands, including Fendt, Valtra, and Massey Ferguson, throughout the expanded region.

“This includes comprehensive sales, parts supply, and aftersales service for all machines, delivered with the professionalism and farmer-first approach that Crawfords is known for. 

 “This expansion is a fantastic opportunity to build on the momentum we’ve created across our existing areas.

“We’re excited to introduce the Crawfords brand to even more customers – delivering premium brands, trusted service, and expert advice that our current customers know and value,” Wes Crawford, managing director of Crawfords Group, concluded. 

READ MORE: Agwood ceases operations and merges with Crawfords

Read more machinery news.