T H White Agriculture expands its New Holland dealership territory

A spokesperson for the company said that this move grows T H White’s footprint and commitment to customers across the West of England, West Midlands and Wales, building on the dependable service that has defined the business for 193 years. 

To strengthen this offering, the dealership plans to open new depots in the region, maintaining reliable after-sales care and parts availability, its team confirmed.  

The company is also exploring complementary premium franchises to broaden its machinery range on offer to farming businesses across Shropshire and Powys.  

Graham Probert is set to lead the dealership business at Knighton. The plans for the northern part of the new territory will be announced in due course. 

READ MORE: Russells expands into Staffordshire and Derbyshire

‘Key milestone’

Adrian Lovegrove, division director at T H White, said: “This expansion is a key milestone for us. It reflects our ongoing commitment to UK agriculture and our promise to deliver the highest levels of service, technology and product support. 

“Farmers across Shropshire and Powys can expect the same trusted advice, expert engineering, and dedicated customer care that T H WHITE is renowned for – all within easy reach.” 

David Rapkins, UK & Ireland Business Director at CNH, added: “We’re delighted to expand our partnership with T H White. Their customer-first philosophy, investment in infrastructure, and strong local relationships make them the ideal choice to represent New Holland in these new territories. Together, we will continue delivering exceptional value, choice, and service to farmers across this important agricultural region.” 
 
Established in 1832, T H White has been supplying and maintaining machinery and equipment across agriculture, dairy, groundcare, construction, lorry cranes, grain handling, renewables, and fire and security. 

The company operates 11 branches across the Southwest and Wales as a New Holland and Case IH dealer, with locations in Marlborough, Frome, Knockdown (Tetbury), Huntley, Warwick, Stourport, Stockbridge, Hereford, Toddington, and now expanding into Shropshire and Powys (location to be determined). 

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