Morrisons revealed as exclusive sponsor of Clarkson’s Farm season 4
21st May 2025
Morrisons has announced its exclusive sponsorship of Prime Video’s hit Clarkson’s Farm. The latest season of the farming show launches at the end of this week.
The first four episodes of the programme, which is set at Jeremy Clarkson’s Diddly Squat Farm in Chipping Norton, will launch on Prime Video on 23rd May.
An additional two episodes will air a week later on 30th May, followed by the final two on 6th June.
The store chain revealed that each episode aired in the UK will feature one 10-second ident, which is the only pre-show advert and connects the Morrisons brand to the series – ‘Clarkson’s Farm, brought to you by Morrisons’.
A 30-second advert from Morrisons, the new advertising and brand campaign, will then open the first break.
The sponsorship deal with Amazon Ads was brokered by Morrisons media agency Wavemaker UK and highlights Morrisons’ position as British farming’s biggest direct supermarket customer and the great quality, fresh British produce available to its customers, the store said.
READ MORE: What’s going to happen in season four of Clarkson’s Farm?
‘Celebration of the quality of great British-farmed food’
Alex Rogerson, Morrisons customer & trade planning director, said: “From field to fork, acres to aisles and tractors to trolleys – this sponsorship is a celebration of the quality of great British-farmed food, the journey it takes and the farmers who make it possible.
“Morrisons works directly with British farmers and growers all year round, and we pride ourselves on our great quality, fresh food as a result.”
Krishan Patel, director, Agency UK & EMEA BD, Amazon Ads, added: “We’re delighted to welcome back Clarkson’s Farm on Prime Video with one of the UK’s major supermarkets, Morrisons, as the exclusive sponsor.
“It’s a great example of how we are helping brands, like Morrisons, connect with millions of viewers and build brand loyalty alongside one of Prime Video’s biggest and most-loved shows.”
Morrisons confirmed that the store was the first UK retailer to create a ‘For Farmers’ range of milk, cream, cheese and eggs, which has now raised over £25 million and gives back directly to farmers.
In a further show of support for the nation’s growers and producers, it also gives all of its farmers a 5% discount on fresh food and drink in stores.
Its ‘Tractor Tuesdays’ initiative gives farmers 25% off its café menu on a Tuesday and helps to make the farming industry more visible to customers shopping for the food they produce.
YouGov reported that the third series of Prime Video’s Clarkson’s Farm topped the streaming charts in May 2024 with 85m views from 10.1m viewers, ahead of The Big Bang Theory and Bridgerton.
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READ MORE: Jeremy Clarkson confirms that Clarkson’s Farm season 5 is in making
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