Jeremy Clarkson’s brewery campaigns for farmers’ mental health
30th April 2025
Jeremy Clarkson’s brewery Hawkstone is raising awareness among the farming community of the importance of looking after mental health.
A spokesperson for Hawkstone said: “Farming is tough, but you’re not alone. Mental Health Innovations, with funding from the NFU Mutual Charitable Trust, is launching a dedicated online peer support network for farmers.”
Farmers have a chance to join 50 other colleagues in a year-long program to connect, share experiences, and receive practical advice and emotional support in a safe and understanding environment.
“Tackle loneliness and build resilience with those who know your world,” Hawkstone added.
Register your interest today at participation@mhiuk.org. Limited spaces available – email now to secure your spot.
Appear in Hawkstone commercial
The NFU Mutual Charitable Trust is an independent charity NFU Mutual set up in 1998 to support other charities and organisations working in the interests of agriculture, rural communities and the countryside.
Since it was first set up, the Trust has distributed donations totalling more than £9.7 million and made a positive difference to education, research, social welfare and poverty relief.
Raw Research Casting revealed that it is looking for real farmers and farm industry workers who are strong singers to form a choir for a lager commercial filming in Oxfordshire on 12th May 2025 as well as for extras.
A spokesperson for the agency added: “Our farmer choir will be needed for a rehearsal / recording session on the 2nd of May, and filming on 12th of May, both in Oxfordshire.
“Must have some singing or choir experience / strong voices. Payment: £1,575 including travel.
“We are also looking for 30+ farmers / farm workers to be extras on the shoot day on May 12th – they don’t need to have the same singing talents – we can consider choir singers or shower singers. Payment: £200 for the day, including travel.”
The agency added that there may be some light swearing involved. Everyone must be 25 or older.
Those interested in taking part are asked to email casting@rawresearch.co.uk with ‘Beer Casting’ in the subject line for more information.
In 2024, Hawkstone was named Britain’s 24th largest private company in a Sunday Times’ survey.
Last year the brewery launched Hawkstone Harvest, a tribute to British harvest time.
READ MORE: Over 100 pubs across the UK will be pouring Jeremy Clarkson’s lager
Read more rural news.
