CNH ends partnership with machinery dealer G & J Peck
7th August 2025
Machinery dealer G & J Peck has announced it ceased operating as a New Holland and Case IH franchise, as its long-standing partnership with CNH has come to an end.
The company explained that its relationship with CNH goes back to 1963 when G & J Peck sold the first Claeys M103 combine.
Over that time, G & J Peck has been a dealer for Claeys, Clayson, Sperry New Holland, Fiat, Laverda, Hesston, Ford, Ford New Holland, New Holland and Case IH.
“The decision by CNH to end this relationship after over 60 years was certainly one we were disappointed by. However, it has provided us with a chance to reflect on our business, our staff and our customers and to plan for the future. We have been delighted with the support we have received from staff, franchises and our customers.”
G & J added that as one of Europe’s leading JCB Agriculture dealers, JCB sits at the heart of the company’s newly restructured business structure.
“Building our operations around JCB and our strong machinery franchises — Amazone, Krone, AVR, Claydon, Larrington, and Teagle — is already proving to be a success. We’re committed to strengthening our sales and aftersales support across all these brands as we work hard to reward their continued loyalty.
“We will continue to offer our New Holland and Case IH customers an alternative, to the now limited main CNH dealer options, with our factory-trained engineers and tens of thousands of parts lines that we will continue to stock.
“We continue offering our long-established extended cover packages for products and will offer packages if you run New Holland or Case IH tractors and combines; we can fix costs up to nine years from new,” a spokesperson for the company said.
Dealer coverage optimised
A spokesperson for CNH explained that over the past twelve months the company has restructured dealer coverage across Lincolnshire and Cambridgeshire.
They confirmed that Ernest Doe & Sons Ltd has expanded its territory to cover Cambridgeshire and South Lincs for both Case IH and New Holland Agriculture from their depots at Sutterton, North Kyme and Littleport.
Russells Ltd now covers North Lincs for New Holland Agriculture from its Louth depot. Sharmans Ltd continues to cover North Lincs for Case IH from its Louth depot.
“This has enabled CNH to optimise dealer coverage in the area with the aim of providing long-term and sustainable business opportunities for our dealer partners,“ a spokesperson for CNH concluded.
Judith Loversidge retires
G & J Peck has also announced the retirement of Judith Loversidge, who joined the company in 1987 and has been involved in all aspects of the business.
Focusing on administration, finance and aftersales, Ms Loversidge has been the driving force to transform and modernise the business over the years, the G & J Peck team said.
“Working in close cooperation with Ibcos, she tested countless beta versions of new software that has led to the Gold system of today. A highly detailed approach and establishing robust procedures have provided Pecks with the strong foundations we enjoy today.
“We wish Judith all the very best for a well-deserved retirement,” they concluded.
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