John Deere develops strategy to meet customers needs
29th August 2025
John Deere has announced it is evolving its strategy to better meet the diverse needs of its customers.
The manufacturer explained that this transformation includes a comprehensive reassessment of the company’s parts portfolio, distribution channels, and brand offerings. The result is a sharpened focus on a tiered parts portfolio.
James Child, manager, aftermarket & customer support marketing in Europe at John Deere, said: “This approach ensures customers have access to the right solution at every stage of ownership, whether they are looking for premium performance, cost-effective alternatives, or sustainable remanufactured options.”
Expansion of ExtraParts
To further enhance customer experience, John Deere is expanding ExtraParts into new European markets. ExtraParts is a partnership between John Deere and Kramp which was first launched in 2017.
“This expansion in our European market will provide customers with a broader and more flexible range of parts for all machine types, helping them maintain uptime and productivity with ease for their entire fleet through their John Deere dealership,” Mr Child added.
Kramp has acquired the Vapormatic aftermarket parts inventory, and from 1st September it will have the full range of parts available to offer to European customers. This transition ensures continued parts availability and aligns with our commitment to delivering a reliable, distinctive customer experience, the Kramp’s team said.
Rutger Bruijnen, chief business officer at Kramp, concluded: “We are proud to ensure the continuity of this much-loved brand and provide reassurance to thousands of customers who rely on Vapormatic products to keep their machinery running smoothly.”
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