Ticket sales launch for Cereals Event 2026 at Diddly Squat Farm

The event, which will take place on 10th and 11th June 2026, is expected to include 550 exhibitors and 25,000 visitors. However, only farmers and the associated trade people will be able to attend.

The farm owner, Jeremy Clarkson, said: “Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.

“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”

Clarkson’s Farm stars in attendance

Agronomist ‘Cheerful’ Charlie Ireland, managing partner at Ceres Rural, added: “We know many fans of Jeremy’s show will want to attend the event, but we will ensure this remains a farmers’ only affair.

“Cereals has been around for years and is a major event on the agricultural calendar, allowing farming communities from across the UK to come together. That said, hosting Cereals at Diddly Squat is also a fantastic opportunity to draw some wider attention to the issues facing the farming industry.”

Mr Ireland said that away from the cameras, Diddly Squat is like any other farm in the UK and is just as vulnerable to the maelstrom of issues that batter the agricultural sector – from the weather to the political climate.

“Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation and, most importantly, find ways to do that profitably – because the two should not be separated,” he concluded.

Kaleb Cooper, owner of Kaleb Cooper Contracting, who manages the farm contracting work at Diddly Squat Farm and, with help from his team, is also managing the farm contracting work leading up to the Cereals Event, said he is looking forward to promoting agriculture to the younger generation of farmers at Cereals 2026.

“I was lucky enough to find my calling early on, and I want more young people to feel that same buzz – whether it’s driving tractors, caring for animals or producing food,” he added.

What’s on

The organisers said that Agronomy Zone crop plots, showcasing the latest varieties and chemistry, are at the heart of Cereals.

Once again, the plots are being well managed by Cereals’ Jonathan Backhouse and Niab’s Shaun Coleman. The farm contracting work is all being done by Kaleb Cooper Contracting under the watchful eye of Charlie Ireland and George Badger, partner at Ceres Rural.

The farm team is confident that the crops will perform well, but farmers will see a more realistic view of the Agronomy Zone this year as the site sits at a high altitude on Cotswold Brash.

David Lewington, head of sales at Fruehauf, the host sponsor, added: “Fruehauf has been working alongside the farming community for over 100 years, and we are thrilled to be co-hosting Cereals 2026 at Diddly Squat Farm. It will be great to see so many farmers together over the two days, and it will allow us the opportunity to show our support for the industry and meet with many existing and potential new clients.”

In addition to the Agronomy Zone, visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features, such as the Seed to Shelf Stage sponsored by KWS, the BASE-UK Regenerative Ag Stage sponsored by Tees Law, the Young Farmers Programme sponsored by Michelmores, the Syngenta Sprays & Sprayers Arena and other working demonstrations.

This year will also see a new Livestock Zone sponsored by Nofence introduced, alongside an Organic Agronomy area.

Joachim Kähler, CEO of Nofence, said: “Our goal is to give farmers tools that support daily decisions and unlock new potential for their land and livestock. Cereals 2026 is the ideal setting to share that vision. We’re looking forward to meeting farmers and partners throughout the event.”

Visitors can also socialise in networking areas, which include stands from the Diddly Squat Farm Shop, Hawkstone, the Farmer’s Puppy and more. The event will feature Jeremy’s Hops and Harmony Bar sponsored by V12, Kaleb’s Korner sponsored by NY Tractor Parts and Gerald’s Gin Joint featuring Hawkstone Gin.

Matthew Lewis of Premium Crops, a long-time exhibitor and registration & podcast sponsor this year, said: “We’re delighted to be sponsoring Cereals this year – it’s such an important event for arable farmers and the wider industry. Cereals provides the perfect platform to showcase innovation, share knowledge and connect directly with growers.

“At Premium Crops, we’re passionate about supporting farmers to explore new opportunities and make the most of alternative cropping options, and this event is a fantastic way to do just that.”

Get early bird tickets

Farmers can now register for tickets at the Cereals Event website Cereals Event website and applicable trade can enquire online about exhibiting at the event. This is a business-to-business event, and so registrations will go through an approval process.

To manage traffic, there will be comprehensive traffic measures in place, and visitors are being asked to choose a preferred entrance date & time.

New for 2026, visitors can also book a seat on a Cereals Bus from key locations across the UK, including, but not limited to, Elveden Farms, Roy Ward Farms Ltd & Law Farming, giving farmers priority access on arrival and helping to reduce traffic further.

READ MORE: Check out Cereals Event 2025 highlights: Precision, practicality and collaboration

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