Over £2m raised from Rea Valley Tractors ag machinery sale
21st November 2025
A series of agricultural machinery auctions has concluded following the closure of Rea Valley Tractors, a long-established Midlands-based dealership with multiple depots across Shropshire, the Midlands, the North West, and Wales, BPI Auctions has confirmed.
In September, Tim Higgins, Edward Williams and Jane Steer of PwC were appointed as joint administrators of Dunstall Holdings Limited and Rea Valley Tractors Limited.
With headquarters in Burton-on-Trent, the company was primarily engaged in the sale, servicing and repair of agricultural machinery, materials handling equipment and workplace storage solutions.
Following a prolonged period of difficult trading conditions and inflationary cost pressure, Dunstall Holdings Limited and Rea Valley Tractors Limited sought opportunities to secure a long-term future through a sale of all or part of the businesses.
However, despite a comprehensive marketing process, no viable offers were received for the Group as a whole. As a result, the directors stated they had no option but to place the companies into administration. 149 employees were made redundant with immediate effect.
Delivered on behalf of a finance company, the first phase of machinery sales achieved more than £2 million from the disposal of assets previously operated by the dealer.
Rea Valley Tractors represented several ag machinery manufacturers, including John Deere, New Holland, Valtra and JCB, with the initial auctions featuring a range of high-quality tractors, telehandlers, combines, attachments and support equipment.
All assets were relocated to BPI’s operating centre in York, in collaboration with Johnsons Haulage. Each item was valeted, inspected, appraised, catalogued, videoed, marketed and sold before being delivered to buyers across the UK and beyond.
BPI said that its commercial and operations teams worked closely to coordinate the cataloguing, logistics and marketing of the assets.
‘Importance and resilience of agricultural industry’
The BPI team added that competition across the auctions was “exceptional”, with sustained bidding on key lots from both UK-based and international buyers. Notable highlights included:
- 2022 John Deere 8RX 410 Four Tracked Tractor – sold for £155,000
- 2024 Valtra Q305 4WD Tractor – sold for £127,000
- 2023 New Holland T7.270 4WD Tractor – sold for £111,000
- 2024 JCB 542-70 Telehandler – sold for £85,000
- 2023 Kuhn Espro 4000R Trailed Pneumatic Seed Drill – sold for £53,000
Nathan Burnham, associate director at BPI, said: “The scale of this project reflects both the importance and the resilience of the agricultural industry.
“Despite challenging trading conditions, there remains huge demand for quality machinery — and sales of this size offer buyers rare access to premium equipment at realistic prices. It’s been a significant undertaking for our team, but one that has demonstrated the strength of our process and our buyer network.”
Kevin Gardner, commercial manager at BPI, added: “This sale brought to market an outstanding selection of modern, well-maintained machinery from some of the most respected manufacturers in the industry.
“The level of buyer engagement we’ve seen — particularly for tractors and telehandlers — highlights just how active the market remains for quality agricultural equipment. It’s been encouraging to see so many long-standing customers and new buyers alike taking part.”
With further agricultural machinery auctions featuring assets from Rea Valley Tractors scheduled to follow, the next phase will include a wide range of ex-hire, recently registered telehandlers, alongside Isuzu D-Max vehicles and Kuhn tedders, BPI confirmed.
Find more info about upcoming auctions on the BPI website.
READ MORE: Former Rea Valley Tractors site put up for sale
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