The UK’s BIGGEST farm machinery show
With over 45,000 visitors in attendance, LAMMA 2026 buzzed with new innovations, product launches and forward-thinking ideas.
Plan your attendance for LAMMA 2027 at the NEC on 20th – 21st January 2027.
In the meantime, you can view our Top 10 exhibitors list for this year and catch up on our exclusive show coverage for 2026.
2026 EXHIBITORS LAMMA 2026 NEWS
Weds 20th – Thurs 21st January 2027
The NEC, Pendigo Way, Marston Green, Birmingham B40 1NT
– 20th, 8:00am – 6:00pm
– 21st, 8:00am – 4:30pm
Catch up on our exclusive show coverage for 2026
Top 10 exhibitors at LAMMA 2026
1. Avon Tuning HD – Hall 7 Stand 600
During LAMMA 2026, Avon Tuning HD (ATHD) launched ‘The Genius’ remapping device to reduce the number of tools currently required to remap agricultural machines, while providing a slicker user interface and improving rural connectivity when on the farm.
The introduction of ‘The Genius’ means ATHD agents will no longer require a laptop for any of the ECU reading or writing processes. The upgraded software and firmware, makes it quicker and easier to use than its predecessors.
Read more : Fastrac transforms into all-rounder following remap
2. Hutchinsons – Hall 10 Stand 720
The Hutchinsons team invited visitors for a chat and coffee to explore Omnia, an industry leading digital farm management software. You can see how it connects with Hutchinson’s agronomy, soil health, environmental and farm business consultancy services to help you make informed decisions for your farm business. It’s never been easier to make the switch.
Hutchinsons also sponsored the CropTec theatre, where its team discussed farm business and soil health with key industry stakeholders and farmers.
Read more : Switch onto smarter farming
3. Tama – Hall 7 Stand 446
Round or square, net or twine, Tama says it manufactures premium quality crop baling products, including the latest round baling revolution, EZ Web; no separation from stretch film required and easy to recycle.
Tama invited LAMMA visitors to have a chat with the team to discover why its products and service are a go-to choice for farmers and contractors across the globe.
Read more : Tama’s EZ Web: Changing the game in round baling
4. Deutz-Fahr UK – Hall 7 Stand 630
Deutz-Fahr agricultural tractors have been synonymous with efficiency and precision since 1896: veritable powerhouses ready to tackle the most demanding heavy duty agricultural tasks.
LAMMA visitors spoke to Deutz-Fahr UK about tractors, combines, precision farming and much more, learning whether its machinery could be their next purchase.
Read more : The future is now at Deutz-Fahr with new 8 series TTV
5. Väderstad – Hall 20 Stand 220
LAMMA attendees explored Väderstad’s latest machines and innovations, including all the latest drills the company has to offer – the new Spirit featuring the TriForce II coulter, and the impressive 12m Inspire 1200C with 167mm spacing.
The company also showcased the new third disc axle, now available on its Carrier XT and XL models. The Väderstad team is always available to discuss your machinery needs, whether you’re looking to enhance efficiency or discover what’s new for the season ahead.
Read more : Väderstad launches new Spirit and Inspire seed drills
6. Totalkare – Hall 18 Stand 530
Following a successful debut in 2024, Totalkare once again showcased an impressive range of agricultural workshop equipment and services at LAMMA 2026, tailored to support the needs of modern farming and agricultural businesses.
As the UK’s leading farm machinery show connecting professionals from every corner of the agricultural sector, LAMMA provided the perfect stage for Totalkare to demonstrate how its equipment can enhance efficiency, safety, and reliability in vehicle repair and maintenance operations.
Read more : Totalkare returns to LAMMA with workshop equipment
7. Close Brothers Asset Finance – Hall 18 Stand 446
For almost 40 years, Close Brothers Asset Finance has grown to become a leading asset finance company, providing finance for businesses wanting to buy new or used equipment. Working closely with individual businesses the company’s team of experts fully understand the industry and offer tailor-made, practical solutions that help enable success and growth.
Backed by Close Brothers, a leading UK merchant bank, the company continually refines its relationships and enhances its products to deliver more effectively for customers and suppliers. With hire purchase, lease and refinance it offers effective solutions for SMEs who need flexible funding.
Read more : Asset finance – your next option for funding
8. Bauer – Hall 7 Stand 730
Bauer Group, which has its headquarters in Voitsberg, Austria, develops, manufactures and distributes innovative waste water and irrigation technology. The global company has 890 experienced employees working in 16 locations all over the world. Bauer exports its high-quality products to around 100 countries around the world.
The figures speak for themselves: Bauer irrigation machines are irrigating 2.5 million hectares around the world, and 60,000 slurry tankers are in operation worldwide. The name Bauer has been synonymous with intelligent, sophisticated and sustainable solutions in agricultural machinery since 1930.
Read more : Bauer brings fresh irrigation launch and slurry kit highlights to LAMMA 2026
9. Iseki – Hall 12 Stand 240
Iseki UK & Ireland showcased its innovative range of compact tractors and mowers at LAMMA 2026. Key highlights included the TG6, TLE, and TXGS24 tractors, the SXG3 collecting mower, and the Raymo electric remote-control mower for challenging terrains.
Celebrating a century since its founding in Japan, Iseki boasts over 50 years in Europe and was a pioneer in introducing compact tractors to the UK. Its machines are renowned for user-friendly features, reliable Japanese engineering, and versatility, making them ideal for demanding agricultural and landscaping tasks.
Read more : Iseki tractors help care for the bears at Jimmy’s Farm and Wildlife Park
10. SW Machinery Hire – Hall 6 Stand 130
Based in Wiltshire and providing nationwide hire, SW Machinery Hire specialises in agricultural and plant machinery, offering flexible terms from two days to over a year.
Whether you need extra support during harvest, have a requirement for a specialised piece of machinery, have a one-off job, or need a long-term hire as a main farm machine, SW Hire has you covered.
Read more : SW Machinery Hire to showcase latest innovation at LAMMA 2026
