The UK’s BIGGEST farm machinery show
LAMMA 2026 brings the agricultural community together under one roof, offering the ideal space to connect, discover and be inspired. With over 40,000 visitors expected, the show will be buzzing with new innovations, product launches and forward-thinking ideas.
View our Top 10 LAMMA exhibitors list and stay up to date with the latest in UK agriculture through our exclusive show coverage.
2026 EXHIBITORS LAMMA 2026 news
Weds 14th – Thurs 15th January 2026
The NEC, Pendigo Way, Marston Green, Birmingham B40 1NT
– 14th, 8:00am – 6:00pm
– 15th, 8:00am – 4:30pm
Car parks will be open early on both show days. Book early to get a 30% discount – as little as £12.95.
Book your NEC parking
Read LAMMA 2026 news
Top 10 exhibitors to visit LAMMA 2026
1. Avon Tuning HD – Hall 7 Stand 600
During LAMMA 2026, Avon Tuning HD (ATHD) will launch ‘The Genius’ remapping device to reduce the number of tools currently required to remap agricultural machines, while providing a slicker user interface and improving rural connectivity when on the farm.
The introduction of ‘The Genius’ means ATHD agents will no longer require a laptop for any of the ECU reading or writing processes. The upgraded software and firmware, makes it quicker and easier to use than its predecessors.
Read more : Fastrac transforms into all-rounder following remap
2. Hutchinsons – Hall 10 Stand 720
Join the Hutchinsons team for a chat and coffee while exploring Omnia, the leading digital farm management software. See how it connects with Hutchinson’s agronomy, soil health, environmental and farm business consultancy services to help you make informed decisions for your farm business. It’s never been easier to make the switch, just bring your SBI number and you could leave with your farm mapped in a free Access account.
Hutchinsons also sponsors the CropTec theatre, where its team will be discussing farm business and soil health with key industry stakeholders and farmers.
Read more : Switch onto smarter farming
3. Tama – Hall 7 Stand 446
Round or square, net or twine, Tama manufactures premium quality crop baling products, including the latest round baling revolution, EZ Web; no separation from stretch film required and easy to recycle.
If you want to step up your baling game, have a chat with the team and discover why Tama’s products and service are the go to choice for farmers and contractors across the globe!
4. Deutz-Fahr UK – Hall 7 Stand 630
Deutz-Fahr agricultural tractors have been synonymous with efficiency and precision since 1896: veritable powerhouses ready to tackle the most demanding heavy duty agricultural tasks.
Speak to Deutz-Fahr UK about tractors, combines, precision farming and much more to learn whether its machinery could be the next purchase your farm makes.
Read more : The future is now at Deutz-Fahr with new 8 series TTV
5. Väderstad – Hall 20 Stand 220
Visit Väderstad to explore the manufacturer’s latest machines and innovations. On the 2026 stand, you’ll find all the latest drills the company has to offer, including the new Spirit featuring the TriForce II coulter, and the impressive 12m Inspire 1200C with 167mm spacing.
The company will also be showcasing the new third disc axle, now available on its Carrier XT and XL models. Whether you’re looking to enhance efficiency or discover what’s new for the season ahead, the Väderstad team look forward to welcoming you to the stand this January.
6. Totalkare – Hall 18 Stand 530
Totalkare is delighted to announce its return to LAMMA 2026. Following a successful debut in 2024, Totalkare will once again showcase an impressive range of agricultural workshop equipment and services, tailored to support the needs of modern farming and agricultural businesses.
As the UK’s leading farm machinery show connecting professionals from every corner of the agricultural sector, LAMMA provides the perfect stage for Totalkare to demonstrate how its equipment can enhance efficiency, safety, and reliability in vehicle repair and maintenance operations.
Read more : Totalkare returns to LAMMA with workshop equipment
LAMMA 2026 EXHIBITOR LIST
Cherry-picked companies for you to visit at the NEC in January 2026.
7. Close Brothers Asset Finance – Hall 18 Stand 446
For almost 40 years, Close Brothers Asset Finance has grown to become a leading asset finance company, providing finance for businesses wanting to buy new or used equipment. Working closely with individual businesses the company’s team of experts fully understand the industry and offer tailor-made, practical solutions that help enable success and growth.
Backed by Close Brothers, a leading UK merchant bank, the company continually refines its relationships and enhances its products to deliver more effectively for customers and suppliers. With hire purchase, lease and refinance it offers effective solutions for SMEs who need flexible funding.
8. Bauer – Hall 7 Stand 730
Bauer Group, which has its headquarters in Voitsberg, Austria, develops, manufactures and distributes innovative waste water and irrigation technology. The global company has 890 experienced employees working in 16 locations all over the world. Bauer exports its high-quality products to around 100 countries around the world.
The figures speak for themselves: Bauer irrigation machines are irrigating 2.5 million hectares around the world, and 60,000 slurry tankers are in operation worldwide. The name Bauer has been synonymous with intelligent, sophisticated and sustainable solutions in agricultural machinery since 1930.
9. Iseki – Hall 12 Stand 240
Iseki UK & Ireland will showcase its innovative range of compact tractors and mowers at LAMMA 2026. Key highlights include the TG6, TLE, and TXGS24 tractors, the SXG3 collecting mower, and the Raymo electric remote-control mower for challenging terrains.
Celebrating a century since its founding in Japan, Iseki boasts over 50 years in Europe and was a pioneer in introducing compact tractors to the UK. Its machines are renowned for user-friendly features, reliable Japanese engineering, and versatility, making them ideal for demanding agricultural and landscaping tasks.
10. SW Machinery Hire – Hall 6 Stand 130
Back for their third consecutive year, SW Machinery Hire returns to LAMMA 2026. Based in Wiltshire and providing nationwide hire, SW Hire specialises in agricultural and plant machinery, offering flexible terms from two days to over a year.
Whether you need extra support during harvest, have a requirement for a specialised piece of machinery, have a one-off job, or need a long-term hire as a main farm machine, SW Hire has you covered.
