Farmers provided with new online essentials store this harvest and beyond

A brand new farm essentials store, has been unveiled to give farmers a break from the stresses of staying on top of farm requirements. 

A brand new farm essentials store, has been unveiled to give farmers a break from the stresses of staying on top of farm requirements.

With 2020 presenting some of the toughest challenges yet for British farming, All Agri has been developed to put farmers first by proactively supporting the industry’s mental well-being. This commitment to mental health extends to supporting the work of the Farming Community Network and the Farm Safety Foundation, where farmers can access confidential and free advice every day of the year.

As a part of Elta Group, All Agri combines over 100 years of industry experience to offer knowledgeable, trustworthy advice and extensive product ranges on one unique platform. It brings together top class products and farming expertise from across Elta Group’s industry-leading agricultural brands – HydorBowden & KnightsAnimal Aids and FarmTech Services.

Tom Bell, Elta Group’s agriculture product manager says: “2020 has definitely accelerated everyone’s dependency on the connected world. And staying on top of farm supplies is at the forefront of people’s minds, especially in an unpredictable climate. Farms need to be more prepared than ever as the inability to get hold of the essentials could lead to serious operational issues in some businesses.

“While All Agri has been in our plans for some time, I’m glad that we can bring it to market at a time when farmers need support more than ever. Driven by the concept of ‘farming with feeling’, the new brand will be supporting mental health with the goal of providing a good feeling across every interaction, leaving customers to rest assured their consumable requirements are being taken care of. One less thing to worry about.”

Drawing on the combined farming experience from Elta Group’s agricultural divisions, All Agri will provide the latest industry guidance on ventilation, animal welfare and chemical advice, along with a live chat to ask questions and get up-to-date information.

Featuring on the website will be easy-to-navigate product categories covering areas such as consumables, pest control, ventilation and animal health. The website will initially include over 250 products for poultry farms as endorsed by the existing companies, with expansion plans to incorporate pig, dairy, equine and many other markets over the coming months.

To reduce the uncertainty of being unable to get the products that farmers need, availability and a solid delivery proposition are also fundamental drivers of the new site. All Agri will be offering next day delivery to ensure farmers can get what they need instantly and minimise any disruptions on the farm.

Lucy Evans, head of marketing services at Elta Group, talks about the fun new brand: “We conducted extensive market research into what’s currently available for farmers and saw that there wasn’t really anything that felt like it was in touch with farmers’ day-to-day challenges.

“We know farming can be a lonely job sometimes, so we wanted to create something that’s deeper than a transactional exchange. Customer experience is at the heart of all of our processes and each engagement has been planned meticulously. We really look forward to seeing what farmers think to it.”

To celebrate the launch, All Agri is offering a 10% discount code for all new customers when using the discount code FARMERSG10 until 30th November. 

To start browsing and buying, visit All Agri at:

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