Love Lamb Week

Having established itself in 2015 a strategically planned Love Lamb Week (run 1st – 7th September annually ) provides the perfect opportunity to highlight much of the on-going lamb promotional activity already out there as well as encourage consumption of lamb during its peak season. NSA is working closely with AHDB Beef & Lamb and other industry bodies to facilitate the campaign, but its success is built upon the desire of individual farmers to get involved and amplify the messages doing whatever they can – be it running lamb tastings in their local area, engaging with the public or generating and sharing content on social media.