Lidl becomes first store to sign deal to sell ‘fully’ Welsh milk
15th May 2024
Lidl has become the first retailer to sign a deal to sell ‘fully’ Welsh milk, produced and bottled in Wales.
As a result of a deal made with Pembrokeshire Creamery, from 1st June, all own label Welsh milk sold at Lidl stores in Wales will have been produced on Welsh farms and bottled at the only retail-certified creamery in the country.
Welsh milk had previously been bottled in factories in England before being transported back to Wales to be sold in stores.
£20 million investment
Through the security of its long-term contract with Lidl, along with an injection from the Welsh Government, Pembrokeshire Creamery has invested £20 million to build the country’s only bottling facility certified to supply supermarkets.
This move will initially create up to 80 jobs for the local community.
The milk – and soon cream – will join Lidl’s existing range of Welsh produce, which includes bread, butter, yoghurt, eggs, lamb and beef.
From farm to shelf
Mark McQuade, managing director at Pembrokeshire Creamery, said: “We are very excited to have partnered with Lidl to supply their stores across Wales with milk from Welsh dairy cows, that has been bottled right here in Wales.
“The partnership will deliver products from farm to shelf in a more efficient way, removing the need for Welsh milk to be sent to England for bottling, before coming back to Wales.”
Richard Bourns, chief commercial officer at Lidl GB, added: “Our partnership with Pembrokeshire Creamery is testament to our commitment to offer Welsh shoppers the very best in homegrown food and drink.
“At Lidl, we take pride in championing local producers, and this contract marks a significant milestone for the Welsh dairy sector, whilst also supporting the local economy in Pembrokeshire.”
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