RASE secures future of British Pig & Poultry Fair

The Royal Agricultural Society of England is delighted to announce that its flagship event, the British Pig & Poultry Fair, will be moving to a new venue at the NEC for 2024 and beyond.

The next Fair will take place on 15-16 May 2024. “We know the Fair is highly valued by the sectors and the importance of bringing the industry together has been proven over many years,” says Fair Organiser Alice Bell. “Feedback from the 2022 Fair demonstrated that despite the challenging market conditions, it was highly beneficial to get producers and suppliers together to share ideas and see what is new.”

The British Pig & Poultry Fair is a biennial, free to attend event organised by the Royal Agricultural Society of England (RASE) and partnered by ABN.

The 2022 Fair hosted 338 exhibitors, occupied over 18,000m2 of event space and welcomed more than 7,500 visitors across the two days. “However, the Fair has been struggling to obtain the amount of quality event space required in recent years,” she adds. “With a third of the space from 2022 no longer available for 2024 and beyond, we were left with the choice of significantly compromising the event or moving venue.”

Therefore, to continue to deliver the event in the format that works and with the content the industry requires, the RASE has secured the only centrally located venue which can facilitate its future needs – the NEC at Birmingham.

©Tim Scrivener Photographer
The next Fair will take place on 15-16 May 2024 and is free for visitors to attend.

This move will assure the future of the event the industry wants and needs, with the NEC offering visitors and exhibitors excellent indoor exhibition facilities and transport links, located in the centre of the country. “It is very exciting for the Fair to be moving to the NEC,” says Ms Bell. “I have been working with the industry to deliver the Fair for over 20 years and this change is long overdue.”

The Society is delighted to confirm the continued support of Fair partner ABN.

“We are excited to support the Pig & Poultry Fair in its move to the NEC from 2024,” says Danny Johnson, General Manager at ABN. “ABN has partnered the Fair since 2008 and it is such an important event. This move will allow the pig and poultry sectors to gain valuable insight, share ideas and see new technologies all under one roof. It is vital that the opportunity for our whole industry to come together is maintained and we are proud to continue our long-term support.”

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