John Deere announces leadership changes
4th September 2025
John Deere announced key leadership changes as it advances its Smart Industrial Strategy, focused on delivering intelligent, connected machines and solutions that drive greater customer value.
John May, chairman and CEO of Deere & Company, said: “We’re focused on building an experienced, purpose-driven leadership team dedicated to improving our customers’ success.
“Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide.”
Effective from 3rd November, Deanna Kovar has been appointed president of the Worldwide Agriculture & Turf Division: Production and Precision Ag, as well as the Americas and Australia markets.
In this role, she will have responsibility for major equipment and technology solutions for production-scale agriculture, including large tractors, as well as harvesting and crop care equipment, the manufacturer explained.
Justin Rose will take on the role of president of Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets.
Mr Rose will be responsible for equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment.
In addition, Cory Reed has been named president of Lifecycle Solutions, Supply Management, and Customer Success. Mr Reed will manage Deere’s global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering exceptional value and support for customers worldwide.
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