Chorley Group swaps Isuzu D-Max for 300 SpudBros spuds
30th July 2025
Dealer Chorley Group has teamed up with SpudBros, providing the over four million-follower-strong content creators with Isuzu D-Max.
The collaboration epitomises where earthy spuds meet rugged pickup prowess, as the D-Max is set to support SpudBros with its formidable 3.5-tonne towing capacity and reassuring trailer-sway control. The pickup is set to be the perfect companion for the channel’s spud-fuelled adventures.
The driving force behind ‘The Greatest Spuds on Earth’, brothers Jacob and Harley Nelson, were propelled to stardom in 2023, after the TikTok channel was launched by their father, Tony.
The business has been owned by the Nelsons since 2020, while its origins trace back to 1955 in the form of a hot potato cart set up by Ernie Rhodes.
Announcing the partnership in comedic style, the TikTok video features a couple of members of Chorley Group staff who are in desperate need of 300 SpudBros spuds to feed their team.
The only caveat being that both customers forgot their wallets, leading to an extraordinary turn of events culminating in the exchange of a brand-new, top-of-the-range Isuzu D-Max V-Cross for the 300 loaded spuds.
The final reveal shows the excited SpudBros team receiving the keys to the pickup, finished with bespoke SpudBros branding.
‘Fantastic partnership’
Having already amassed over 1.2 million views on TikTok, the announcement has taken social media by storm, with the SpudBros-branded Isuzu D-Max serving as an ideal accompaniment to the famous ‘tater tram’.
Managing director at Chorley Group, Adam Turner, said: “We are very excited to announce our collaboration with SpudBros. Having already seen a strong level of engagement on their social media platforms, we are delighted to see the positive reception to their new D-Max with its distinctive SpudBros wrap.”
Regional sales manager at Isuzu UK, Alan Coyle, added: “Isuzu UK is thrilled to see Chorley Group getting stuck into its partnership with SpudBros. With the channel going from strength to strength, its impressive online presence and active follower base, the partnership is fantastic for both parties.
“Chorley Group has certainly set a great example of showing great initiative through its collaboration with SpudBros, and we hope the D-Max serves the duo well in their upcoming adventures.”
Watch the video:
Chorley Group, a family-run Lancashire business, was founded in 1988. With its ‘Big enough to cope, small enough to care’ ethos at the heart of the operation, the dealership brought its personalised service to the Isuzu brand in 2021.
Advancing beyond its reputation for customer care, Chorley Group goes one step further in supporting its local community. In November 2024, the dealer provided Derian House Children’s Hospice with logistical support vehicles for a charity Santa Walk.
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