The 66th Doe Show returns in February 2026

The UK’s largest dealer-run machinery event returns to Ernest Doe’s headquarters in Ulting, Essex, for the 66th Doe Show.

As always, visitors can look forward to a vast display of new machinery, working demonstrations, vintage tractors, and unbeatable Doe Show Deals on machinery and equipment, ready for immediate delivery.

Sales director, Graham Parker, commented: “Each year, the Doe Show continues to evolve, reflecting the pace of change in our business and the wider industry. For 2026, we’re delighted to welcome a number of exciting new products and suppliers, alongside the return of our growing specialist vegetable machinery section. Whether you’re in agriculture, construction or groundcare, this is a great opportunity to see what’s new on the market and to take advantage of some exceptional Doe Show offers that will be hard to beat.”

What visitors can expect at the 66th Doe Show

Among the headline attractions this year are the brand-new New Holland T7 SWB and T7 HD, both representing the next generation of performance and comfort in the New Holland range. From Case IH, visitors can get up close to the new Optum 440, combining power and precision for the modern farm.

The construction zone will also draw crowds, with the electric 3T Thwaites Dumper taking centre stage – a powerful, zero-emission option for those looking to lower their carbon footprint without compromising performance.

This year’s Doe Show welcomes two new exhibitors making their Doe Show debut: AVR, specialist in potato harvesting machinery, and Merlo, showcasing its full range of telehandlers including the innovative electric e-Worker.

No visit to the Doe Show would be complete without a walk through the Parts and Retail Marquee – always one of the show’s busiest attractions. Packed with parts and hardware suppliers including Kärcher, Haemmerlin, Portek, IAE, and Sealey Tools, it’s the perfect place to pick up workshop essentials and practical bargains. You’ll also find a fantastic range of country clothing and footwear manufacturers with plenty of special show-only offers.

After a successful debut last year, the specialist vegetable machinery area is even bigger. New exhibitors Crop Solutions and AVR join the line-up of leading names in the sector.

Event details

• Dates: Tuesday 3rd – Thursday 5th February 2026
• Location: Ernest Doe HQ, Ulting, near Maldon, Essex, CM9 6QH.

The 66th Doe Show is open to everyone and free to attend and includes free parking, complimentary hot drinks and soup, and a free showguide.

For more information visit the company website.

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