LAMMA 2026 sets new records for attendance and exhibitor numbers
19th January 2026
More than 45,000 people and over 800 exhibitors attended the LAMMA Show last week, marking the highest attendance in the event’s 44-year history.
For the first time, the show joined forces with CropTec and the Low Carbon Agriculture Show, creating an expanded hub of information and innovation under one roof.
Alongside a wide range of machinery launches and live demonstrations, several new features debuted in 2026, including a Dairy & Beef Hub, Innovation Trail and the Future in Farming Zone, all designed to support the next generation of farmers.
Several manufacturers chose the LAMMA Show to reveal their latest innovations.
Focus on the next generation
The role of young people was a central theme throughout the event, highlighted by Kaleb Cooper and Tom Pemberton launching the 2026 Young British Farming Awards. Now in its third year, the awards celebrate emerging talent and recognise how the next generation is positively shaping British farming.
During the How can we make regenerative farming profitable? panel, deputy president of the NFU, David Exwood, said: “If we want profitable, sustainable regenerative farming in this country, we need to get young people involved.
“They work differently, think differently and approach challenges in new ways. If regenerative farming is to succeed, we must hand the business to the next generation.”
Commenting on labour shortages in the dairy supply chain, Founding Director at Cultura Connect, Hugh Pocock, added: “The Clarkson effect has certainly made people look at the industry, but we have to keep promoting that. Most of the next generation are on social media, and that is the place we need to start.”
Celebrating innovation
The 2026 LAMMA Innovation Awards recognised outstanding engineering, creativity and forward-thinking solutions designed to solve real-world challenges faced by farmers.
Agro-Vital was announced as the overall winner for their pioneering solution Triplex, chosen from a group of exceptional gold award winners from eight categories.
Triplex is an advanced nutrient management system that combines soil and sap analysis with farm-specific data to create fully tailored liquid and foliar fertilisers, providing measurable productivity and sustainability benefits.
On receiving the award, managing director and owner of Agri-Vital said: “It’s a huge honour – LAMMA is recognised throughout the industry, so to be recognised here in front of all of our peers is a huge achievement.”
READ MORE: Manufacturers mark important milestones at LAMMA Show 2026
Farmers’ appetite for innovation and investment
Despite a challenging 12 months for the agricultural sector, LAMMA 2026 demonstrated the industry’s continued appetite for innovation, investment and face-to-face engagement.
Exhibitors reported strong footfall, high-quality conversations and a clear willingness from farmers and contractors to explore new ideas and machinery solutions.
A spokesperson for LKL Services said: “A great show bringing all of agriculture together, and the quality of conversations we’ve had with dairy producers was excellent – see you at LAMMA 2027.”
Neil Macer, CNH marketing manager – UK & ROI, added that LAMMA has been a successful show for CNH this year.
“With an almost entirely new line-up of machines on display, the stand was busy throughout the day and sparked strong interest in the latest technology. It’s been a valuable opportunity to engage directly with our customers, hear their priorities and challenges, and showcase how our innovations can support efficiency in their businesses.”
Joined-up approach to farming’s future
Bringing CropTec and Low Carbon Agriculture Show together with LAMMA proved a major draw, giving farmers and industry professionals a more connected view of the challenges and opportunities facing modern agriculture, the organisers confirmed.
There was a focus on policy, innovation and future energy systems in the Low Carbon Agriculture Theatre, which hosted panel discussions on low carbon farm fuels alongside a Q&A with Lord Bamford, exploring JCB’s engineering journey and investment in hydrogen technology.
In the CropTec theatre, discussions focussed on efficient farming, from managing fixed costs to resilient rotations, rounded off with a keynote address from George Freeman MP, chairman of the All-Party Parliamentary Group for AgriTech.
Director of events, Philippa Christer, concluded: “What a show. We are delighted that LAMMA 2026 proved such a success and is obviously a firm fixture in so many people’s calendars.
“Thank you to all the exhibitors and team behind the scenes that put so much work into this event – it is a big show which takes more than a year to plan. We look forward to seeing everyone again at the NEC next year on 20th and 21st January 2027.”
READ MORE: Clarkson’s Farm stars Harriet Cowan and Kaleb Cooper at LAMMA Show 2026
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