Blue Monday: Prince William visits Herefordshire farm to spotlight farmers’ mental health
19th January 2026
Prince William visited a farm in Herefordshire to highlight the importance of supporting farmers’ mental health and wellbeing.

Last week, the Prince of Wales, patron of We Are Farming Minds, visited Bridge End Farm, run by John and Laura Bowler, to discuss mental health challenges facing the farming community.
He warned that British farmers are in a “vicious circle” when trying to juggle their mental wellbeing and trying to successfully manage their businesses.
Prince William posted online: ‘Farmers contend with multiple external pressures and considerable uncertainty, which makes supporting their mental health and wellbeing so important. Thank you to our hosts John and Laura for sharing their stories.’
A spokesperson for the We Are Farming Minds charity said that it was an “absolute privilege” to welcome its patron, HRH Prince William, to Herefordshire.
“It was incredibly special to spend time with Prince William and to see first-hand his genuine interest, understanding and support for the farming community and the work of We Are Farming Minds.
“Having the opportunity for him to meet and hear directly from the farmers we support meant a great deal and reinforced just how important it is to keep conversations around mental health in farming open, visible and ongoing.”

Reach out for help
Although today, 19th January, which marks Blue Monday, has been officially named the gloomiest day of the year, help is available every day for farmers who face mental health problems.
The stigma surrounding mental health, especially within the farming community, does not help when it comes to asking for help. Also, farmers generally do not discuss their issues with a friend or relative, as they do not wish to become a burden.

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